B2b Marketing - Spanish Latam Growth Lead

ElevenLabs ElevenLabs · AI Frontier · Mexico · Growth

This role is for a B2B Marketing Growth Lead at ElevenLabs, an AI research and product company. The focus is on expanding into Spanish-speaking Latam, particularly Mexico, by leading lead generation, brand awareness, and outbound strategies. The role requires a "zero-to-one" builder comfortable with end-to-end ownership of marketing projects, localization, and analytics. While the company is AI-focused, this specific role is in marketing and growth, not directly building AI models or systems.

What you'd actually do

  1. Make sure Spanish-speaking Latam B2B (Mexico especially) grows through aggressive lead generation and brand awareness.
  2. Build and execute complex, multi-language outbound sequences that cut through the noise.
  3. End-to-end ownership of local industry events, user conferences, and webinars in the region.
  4. Collaborate with performance marketing on ABM initiatives and localized retargeting.
  5. Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.

Skills

Required

  • Native Spanish speaker
  • Fluent English speaker
  • Ownership Pedigree
  • Entrepreneurial Background
  • Thrives in Chaos
  • The "Jack of All Trades"
  • DRI Mentality

Nice to have

  • Proficiency in cold email, SEO, or affiliate management
  • Product marketing sense and design skills
  • Deep understanding of the Spanish-speaking LATAM tech ecosystem and buying-cycle shifts

What the JD emphasized

  • lead our expansion into Spanish-speaking Latam
  • zero-to-one phase of regional growth
  • local "Source of Truth" for marketing and growth
  • implement projects from start to finish while owning the outcome entirely
  • implemented marketing projects from start to finish and held yourself accountable for the ROI
  • history of high engagement
  • DRI Mentality
  • act as the local Directly Responsible Individual (DRI) for all marketing operations