The pay range is $95,000.00 - $171,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.
Target Beauty is reimagining how guests discover, learn about, and experience beauty in our stores and online. As Beauty continues to evolve and elevate the guest experience, we are building new capabilities that enhance team member expertise, deepen brand storytelling, and create differentiated experiences for guests.
The Brand Experience Lead will play a critical role in shaping and scaling the future of Beauty experience at Target. This role will serve as the connective tissue between Merchandising, Stores, Marketing, Learning, and Brand Partners to translate category and brand priorities into engaging, scalable store experiences and field enablement strategies.
This lead will help define how Beauty brands show up within Target stores through team member education, field activation, experiential engagement, and modern learning content. The role will both build strategy and operationalize execution — creating new ways to educate, inspire, and empower store teams to better serve guests.
Reporting directly to the VP of Beauty Merchandising, this role will help build a new operating model for experiential beauty retail at Target.
What You’ll Own
Brand Experience & Guest Engagement
- Build differentiated in-store Beauty experiences that deepen guest engagement and bring category storytelling to life.
- Partner with merchandising leaders and brand partners to create experiential moments aligned to category strategies, launches, and seasonal priorities.
- Help define how Beauty Studio and prestige Beauty experiences evolve within Target stores.
- Test and scale new activation models that enhance the guest journey and elevate team member expertise.
Brand Partner Strategy & Governance
- Serve as the primary front door for brand partner experiential engagement across Beauty.
- Establish scalable frameworks, standards, and governance for how brand partners engage with Target stores, team members, and guests.
- Curate and prioritize brand participation opportunities aligned to merchandising and enterprise strategies.
- Partner with Marketing, Events & Activations to coordinate field activation plans including store selection, activation cadence, event support, gratis strategy, and team member engagement models.
- Partner with external field organizations to ensure consistent, elevated, and guest-centric execution within stores.
- Balance brand partner opportunities with operational realities, team member experience, and guest experience standards.
Team Member Enablement & Learning Innovation
- Partner with Learning & Development to develop and scale modern learning strategies that elevate Beauty expertise across store teams.
- Translate merchandising and brand priorities into engaging educational content and experiences that improve guest interaction and selling confidence.
- Influence new learning formats including short-form video, digital learning moments, mobile-first content, experiential education, and field-supported training.
- Partner across Learning and Store Operations teams to ensure Beauty-specific education complements broader store priorities.
- Identify innovative ways to simplify and scale category and brand knowledge across varying store formats and team structures.
Cross-Functional Leadership & Operationalization
- Lead highly cross-functional workstreams across Merchandising, Stores Operations, Marketing, Learning & Development, Communications, and external partners.
- Influence without direct authority to align priorities, simplify execution, and drive measurable outcomes.
- Build new operating models, processes, and governance structures that support scalable experiential retail execution.
- Identify opportunities to improve operational consistency while maintaining flexibility for innovation and testing.
- Build strategic vision while remaining closely connected to the Strategy Activations team and focusing on execution details and field realities.
Success Measures
- Increased team member confidence and Beauty expertise
- Improved guest engagement and in-store experience
- Successful activation and adoption of experiential learning models
- Increased effectiveness and scalability of brand partner engagement
- Strong cross-functional partnership and operational execution
- Development of differentiated Beauty experiences that drive guest and business impact
- Creation of scalable learning and activation capabilities that influence future enterprise models
Critical Experiences
- Experience in field learning, retail education, experiential activation, or store enablement
- Strong cross-functional leadership and influence skills
- Experience building new capabilities, programs, or operating models
- Experience partnering with external brands, agencies, or field organizations
- Strong understanding of retail environments and guest experience
- Beauty, prestige, or specialty retail experience preferred
Leadership Characteristics
- Strategic and innovative mindset with strong operational follow-through
- Comfortable building in ambiguity and creating new ways of working
- Strong relationship builder internally and externally
- Guest-obsessed and experience-oriented
- Strong communication and storytelling skills
- Bias toward action, experimentation, and continuous improvement
- Ability to balance strategic vision with execution detail
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E
Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.
Application deadline is : 06/14/2026