Brand Manager-neuroscience

Eli Lilly Eli Lilly · Pharma · Taipei, Taiwan

This is a Brand Manager role in the Neuroscience division at Eli Lilly Taiwan. The role focuses on understanding market landscapes, developing and executing commercialization strategies, leading cross-functional teams, and managing product launches and ongoing commercialization. It requires strategic planning, marketing experience, and strong leadership and analytical skills. AI/ML is not a core component of this role.

What you'd actually do

  1. Understand the market landscapes for this product in Taiwan, competitor efforts and the needs of patients, caregivers, physicians and payers.
  2. Ensure the global & regional commercialization strategies are embedded in the local plans;
  3. Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones.
  4. Build and sustain relationships with key thought leaders in Taiwan
  5. Lead a core brand team, working effectively with the cross-functional team members from including medical, sales, regulatory, corporate affairs, finance and market research from both Lilly and Alliance Partner.

Skills

Required

  • Understanding and experience of strategic planning (customer insights and patient journey, patient flow, segmentation, positioning, branding, messaging, results monitoring).
  • Proven cross-functional partnering capabilities, particularly with Medical.
  • Clear understanding of the promotional rules of engagement and how we communicate with our customers.
  • Strategic thinking and commercial acumen.
  • Leadership skills (particularly in cross-functional collaboration, decision making and leading without authority).
  • Ability to thrive in a high pressure and ambiguous environment.
  • Superior analytical, planning and organizing skills.
  • Omnichannel engagement plan and execution
  • New product launch experience

Nice to have

  • 1-2 years’ experience in marketing
  • Neuroscience/ Alzheimer's disease experience is a plus

What the JD emphasized

  • Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups.
  • Must have demonstrate the ability to develop strategic plans from vision to implementation with success.