Client Account Manager Ii, Food & Beverage Cpg

Pinterest Pinterest · Consumer · San Francisco, CA · North America Enterprise Sales

Client Account Manager II for Pinterest's Food & Beverage CPG sector, responsible for driving a book of business, acting as a consultant to key advertisers, and managing upper-funnel awareness ad campaigns. The role involves building strategic partnerships, ensuring data segment implementation, optimizing media campaigns, reporting on performance metrics, and advising clients on ad products and strategies. The role requires experience in digital advertising sales, strong knowledge of ad technologies, and the ability to manage multiple priorities. A key aspect is the willingness to explore and leverage AI tools for productivity improvements in campaign setup, reporting, and client communications.

What you'd actually do

  1. Plan, execute, upsell, and optimize data-driven upper-funnel awareness ad campaigns for CPG brands in collaboration with internal teams.
  2. Build and maintain strategic partnerships with brand marketing leads, media agencies, and shopper marketing teams to embed Pinterest's awareness solutions into CPG clients' annual brand planning cycles.
  3. Ensure accurate implementation of CPG clients' first-party CRM and shopper data segments, coordinating cross-functionally to power precise audience targeting across new product launches and brand awareness campaigns.
  4. Optimize media campaigns and audience targeting strategies by refining broad and interest-based audiences to maximize reach and frequency for CPG brands.
  5. Deliver weekly campaign performance reports, translating brand lift, reach, and share-of-voice metrics into clear narratives that demonstrate Pinterest's upper-funnel impact to CPG brand and media teams.

Skills

Required

  • digital advertising sales
  • performance advertisers
  • manage mutually beneficial client accounts independently
  • digital ad technologies across Search, Shopping, Display, and Social
  • managing multiple priorities
  • fast-paced environment
  • Excellent written and verbal communication
  • building lasting partnerships
  • AI tools to improve day-to-day productivity
  • campaign setup
  • performance reporting
  • client communications
  • research
  • streamlining optimizations
  • preparing for client meetings
  • surfacing insights from campaign data
  • attention to detail
  • high bar for accuracy
  • Bachelor’s degree in Business or a related field, or equivalent experience

Nice to have

  • food & beverage CPG sector experience

What the JD emphasized

  • AI tools to improve day-to-day productivity
  • Leverages AI to work more efficiently