Customer Marketing Manager

Brex Brex · Fintech · New York, NY +3 · Marketing

This role is for a Customer Marketing Manager at Brex, an intelligent finance platform. The manager will design and execute customer marketing programs to drive acquisition, retention, and expansion by leveraging customer stories and building a reference program. Responsibilities include developing customer content (case studies, videos), managing logo rights, and tracking campaign performance. The role requires 5+ years of customer marketing experience, strong relationship-building, storytelling, and organizational skills.

What you'd actually do

  1. Build and maintain a customer reference program with a robust roster of customer references who can support reference calls with prospects
  2. Identify strategic customer advocates and lead development of customer content, including case studies, videos, panel participation, and testimonials
  3. Maintain a scalable library of customer proof points that support PR and thought leadership programs, campaigns, executive storytelling, and global industry events
  4. Lead content development for customer speaker presentations for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
  5. Track, analyze, and report on the performance of customer marketing campaigns and programs

Skills

Required

  • customer marketing
  • B2B experience
  • finance or tech experience
  • relationship building
  • storytelling
  • writing
  • organizational skills
  • program management
  • data analysis
  • customer lifecycle understanding

What the JD emphasized

  • 5+ years of experience in customer marketing (B2B experience preferred; finance or tech a plus)
  • Proven ability to build trusted relationships with customers and cross-functional stakeholders, including sales enablement and customer success teams
  • Exceptional storytelling and writing skills across multiple formats and channels
  • Strong organizational skills with the ability to manage multiple programs simultaneously
  • Data-driven mindset with experience measuring engagement and program impact
  • Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention