Digital Experience Analytics Analyst

State Farm State Farm · Insurance · Bloomington, IL +1 · Research and Data Analytics

The Digital Experience Analytics Analyst researches, measures, and analyzes customer digital experiences across web and native app platforms using data from Adobe Analytics, AWS, and Sales Force. The role involves identifying, combining, and analyzing customer web traffic, identity management, and digital self-service data, and reporting on trends, anomalies, and insights with a customer-centric and data-driven approach. The candidate will partner with Information Security Customer Identity Management Suite and Enterprise Technology product teams.

What you'd actually do

  1. Research, measure and analyze customer digital experiences across Web and native app platforms.
  2. Identify, combine, and analyze customer web traffic, identity management, and digital self-service data.
  3. Write reports and share outcomes specific to trends, anomalies, and insights with a customer-centric and data-driven approach.
  4. Partner with Information Security Customer Identity Management Suite and Enterprise Technology product teams in the Digital Experience suite.

Skills

Required

  • analytical skills
  • critical thinking
  • problem-solving skills
  • data analysis
  • data interpretation
  • Adobe Analytics
  • AWS
  • Sales Force
  • Power BI
  • Excel
  • business acumen in insurance/financial services
  • digital self-service capabilities
  • collaboration skills
  • time/project management skills

Nice to have

  • low-code/AI approaches

What the JD emphasized

  • proven skills combining complex data sets in Adobe Analytics, AWS, and Sales Force
  • Ability to retrieve, analyze, and interpret data (leveraging low-code/AI approaches as needed), test assumptions, validate hypotheses, and communicate results through written documentation and presentations.
  • Ability to build and interpret analytics to deliver customer-centric insights and measurable, actionable outcomes for stakeholders.
  • Proficiency with analytics/BI tools (e.g., AWS, Adobe Analytics, Power BI, Excel) and demonstrated capability to quickly learn new technical and business concepts.
  • Experience supporting end-to-end measurement and continuous improvement of customer digital experiences across web and mobile, including authenticated self-service.
  • Ability to define and align measurement approaches and success metrics in partnership with Enterprise Technology product teams within the Digital Experience suite.
  • Strong business acumen in insurance/financial services, including understanding of digital self-service capabilities, with the ability to communicate complex topics effectively in writing and verbally.