At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
This position is located in Seattle, WA
The Director, Regional Demand Center (RDC) – North America is a critical leadership role within Revenue Marketing, responsible for translating global demand generation strategy into high-impact regional execution that fuels pipeline and drives revenue.
This leader will oversee the North America RDC, ensuring the seamless orchestration of go-to-market campaigns across channels, regions, and segments. The role is responsible for ensuring campaigns are effectively localized, activated, and optimized to achieve regional pipeline goals.
The position requires strong operational leadership, systems thinking, and close alignment with Sales, Field Marketing and Marketing Operations to deliver scalable, data-driven demand generation at speed.
Key Responsibilities
Team Leadership & Development
- Lead and develop a high-performing Regional Demand Center team across North America
- Define clear roles, responsibilities and performance expectations within the RDC
- Foster a culture of operational excellence, accountability and continuous improvement
- Build capabilities across campaign execution, demand operations and performance optimization
RDC Strategy & Execution
- Own the North America RDC operating model, ensuring efficient and scalable campaign execution
- Translate global demand generation strategies into actionable regional plans
- Balance standardization with regional customization to maximise pipeline impact
- Establish clear intake, prioritization, and delivery processes for campaign execution
Campaign Orchestration & Delivery
- Oversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)
- Ensure campaigns are delivered on time, at scale and aligned to regional priorities
- Maintain high standards of execution quality and consistency
- Partner with Field Marketing to support regional programs and account-based initiatives
Sales Alignment & Pipeline Impact
Align RDC output to Sales priorities including:
- Territory and segment plans
- Key account coverage
- Pipeline generation and acceleration goals
Ensure effective lead management, routing and follow-up processes
Partner with Sales and BDR teams to improve conversion and pipeline velocity
Performance Tracking & Optimization
Define and track key performance metrics including:
- Pipeline generated and influenced
- Conversion rates across the funnel, campaign performance and ROI
Use data and insights to continuously optimize campaign effectiveness
Establish feedback loops between regional teams and corporate marketing
Cross Functional Collaboration
Partner closely with:
- Integrated marketing (strategy & campaign design)
- Field Marketing (regional priorities and execution alignment)
- Product Marketing (messaging and positioning)
- Marketing Operations (systems, automation and reporting)
- Sales and BDR leadership (pipeline alignment and follow up)
Acts as the regional voice of execution, providing insights to improve global programs
Process, Systems & Scale
Build and optimize scalable processes for:
- Campaign intake and prioritization
- Execution workflows
- Reporting and performance tracking
Ensure effective use of marketing automation and CRM systems
Identify and address bottlenecks in the demand generation engine
Required qualifications
- Bachelor’s degree (BA/BS) in Marketing, Communications, Business or related field
- 10-12+ years of B2B marketing experience, preferably in technology organizations
- Proven experience in demand generation, campaign operations, or marketing operations
- Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model
- Strong understanding of pipeline generation, lead management and funnel metrics
- Experience managing and developing teams in a fast paced, high volume environment
- Familiarity with marketing automation platforms (Marketo, Sixth Sense etc) and CRM systems (Salesforce)
Core Skills & Competencies
- Demand Generation Expertise: deep understanding of campaign execution and pipeline creation
- Operational Excellence: strong process design and execution discipline
- Data-Driven Mindset: ability to analyze performance and drive continuous improvement
- Systems Thinking: Ability to design scalable, repeatable demand generation processes
- Collaboration & Influence: Effective cross-functional partnership across global and regional teams
- Communication Skills: Clear and concise communication with stakeholders at all levels
- Execution at Scale: ability to deliver high-quality output in a fast-paced environment
Preferred Qualifications
- Experience in SaaS, AI, cybersecurity or enterprise technology environments
- Experience working in global, matrixed organizations
- Familiarity with ABM models
- Experience supporting multi-region or multi-segment campaign execution
What Success Looks Like
- Seamless execution of global campaigns adapted effectively for North America
- Measurable contribution to pipeline generation and conversion
- Strong alignment with Sales and Field marketing priorities
- Scalable, efficient RDC operations with clear processes and accountability
- Continuous improvement in campaign performance and ROI
- High performing, engaged RDC team delivery consistent results
#LI-EM1 #LI-Hybrid
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $172,800.00 - $259,200.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
_You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: _https://www.f5.com/company/careers/benefits_. F5 reserves the right to change or terminate any benefit plan without notice. _
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or** @myworkday.com)****.**
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.