Director, Revenue Excellence

Lattice Lattice · Enterprise · United States · Remote · Enablement

This role focuses on improving end-to-end GTM (Go-To-Market) operations by designing, building, and operationalizing systems that drive pipeline generation, enablement, and AI utilization. The goal is to create a more connected, repeatable system that enhances field execution and leverages AI for prospecting, deal inspection, coaching, and workflow automation. While AI is a key component, the core function is product/system building within the GTM domain, not core AI/ML development.

What you'd actually do

  1. Build a signal-driven pipeline generation system across outbound, inbound, and campaigns, including account prioritization, messaging, and play orchestration
  2. Own the development of Revenue Enablement as a performance system that drives behavior change and measurable revenue outcomes
  3. Identify and implement high-impact AI use cases across prospecting, deal inspection, manager coaching, and workflow automation
  4. Build and operationalize GTM systems directly - including workflows, plays, and pilots - not just strategy
  5. Improve consistency, productivity, and execution across the field without owning day-to-day sales execution

Skills

Required

  • Experience building GTM systems
  • Led cross-functional initiatives that improved pipeline or sales productivity
  • Turned fragmented efforts into structured, repeatable systems tied to measurable outcomes
  • Connected strategy to execution through clear operating models
  • Understand pipeline generation as a system (targeting, signals, messaging, plays)
  • Experience improving outbound or demand generation motions
  • Ability to diagnose where the GTM engine needs support
  • Built programs tied to behavior change and business outcomes
  • Enabled both reps and managers effectively
  • Applied AI in prospecting, deal inspection, enablement, or workflow automation
  • Know where automation creates leverage and where it doesn’t
  • Comfortable at both strategy and execution levels
  • Willing to build, test, and iterate directly
  • Strong at influencing without formal authority

What the JD emphasized

  • AI utilization
  • AI-driven workflows
  • applied AI to GTM workflows
  • AI embedded into daily workflows