Director, Sales Development Americas | United States | Remote

Grafana Labs Grafana Labs · Data AI · United States · Remote · Sales Development

Director of Sales Development for the Americas at Grafana Labs, responsible for leading a large team of SDRs and managers, driving global AI transformation within the SDR function, building talent pipelines, and owning operational metrics. The role requires hands-on experience deploying and standardizing AI tooling in SDR workflows.

What you'd actually do

  1. Lead AMER. Own the operations from day one. Coach your managers, maintain forecast predictability, and keep SDR-to-AE handover quality high while establishing your footing with senior sales leadership.
  2. Drive global AI transformation. The Grafana SDR function is building an AI-native workflow layer: account research, persona research, list building, and personalized outbound, systematized from the output of our best SDRs. Be a practitioner voice in that build, shaping the workflows, deploying them globally, and holding the standard across EMEA and APAC alongside regional peers.
  3. Build the future bench. Build the system that develops people, not just pipeline. Run structured development cycles through your managers, create clear progression paths, and measure success by how many SDRs earn their way into AE roles. Partner with AE leadership to make that transition real, and use it as a talent brand, because the best SDR candidates choose orgs where the next step is visible.
  4. Own the operational numbers. Pipeline analytics, conversion math, forecast cadence, activity-to-outcome ratios. Know what is under the hood, present it cleanly to regional VPs and global GTM leadership, and own the narrative when the numbers move in either direction.

Skills

Required

  • 8+ years in SDR or pipeline generation
  • 3+ years managing managers in a B2B SaaS environment
  • Demonstrated, hands-on experience deploying AI tooling into SDR workflows
  • Proven track record of standardizing playbooks across distributed teams and lifting output without growing headcount
  • Strong operational rigor: you track the right metrics, run tight forecast cadences, and surface problems early
  • Credible stakeholder presence with VP and C-suite-level GTM leadership
  • A builder's instinct: you create systems, not workarounds

Nice to have

  • Background in developer tools, observability, open source, or AI/ML
  • Experience with product-led or usage-based GTM motions: PQLs, free-to-paid conversion, expansion pipeline
  • Experience operating in a matrixed global function reporting into a global head and partnering laterally across regions

What the JD emphasized

  • AI-enabled workflows at its core
  • implemented AI into the SDR workflow
  • deployed it, measured it, standardized it
  • hands-on experience deploying AI tooling into SDR workflows
  • Building it
  • You know which tools work, which ones do not, and why
  • standardizing playbooks across distributed teams
  • lifting output without growing headcount
  • efficiency as a lever before headcount
  • builder's instinct: you create systems, not workarounds