Event Sponsorship Program Manager

Snowflake Snowflake · Data AI · CA-Menlo Park, United States · Marketing

This role is for an Event Sponsorship Program Manager at Snowflake, a company powering the era of the agentic enterprise. The role focuses on developing and executing sponsorship strategies for marketing events, identifying and securing sponsors, managing partner relationships, and analyzing performance. While the company is focused on AI, this specific role is in event management and partnership development, not directly building or deploying AI models or systems.

What you'd actually do

  1. Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals.
  2. Identify, pitch, and secure sponsors for our global strategic events, ensuring alignment with event and brand objectives.
  3. Cultivate and maintain strong relationships with sponsoring partners, ensuring their success and satisfaction.
  4. Track and report on sponsorship performance, delivering insights and recommendations for continuous improvement.
  5. Proactively identify, resolve, and foster alignment with internal stakeholders across Marketing, Alliance, Partner, Sales, and Event Production teams to ensure all sponsor commitments and event activations are executed flawlessly.

Skills

Required

  • 7+ years of experience
  • 3 years of experience in sponsorship sales
  • strong track record in revenue generation and partner engagement
  • Proven ability to develop and strategic sponsorship initiatives that drive business impact
  • skilled in navigating a dynamic environment
  • adapt strategies to evolving business needs
  • Strong experience in complex, matrixed organizations
  • leading cross-functional collaboration
  • exceptional relationship-building and negotiation skills
  • fostering strong partnerships with internal and external stakeholders
  • Skilled in managing multiple initiatives simultaneously
  • ensuring timely execution and measurable outcomes
  • track and report on sponsorship performance
  • deliver insights for continuous improvement
  • bachelor's degree

Nice to have

  • passion for building impactful partnerships
  • strategic mindset
  • growth mindset
  • pragmatic insight
  • low-ego individuals
  • experimental mindset

What the JD emphasized

  • sponsorship sales
  • revenue generation
  • partner engagement
  • sponsorship sales strategy
  • revenue
  • business goals
  • sponsorship lifecycle
  • sales growth
  • sponsorship performance
  • financial insights
  • ROI
  • sponsorship opportunities
  • sponsorship program