Field Marketing Manager

Harvey Harvey · AI Frontier · New York, NY · Marketing

Field Marketing Manager to own and execute field marketing strategy, including first-party and third-party events, regional activations, and integrated campaigns to drive pipeline, lead generation, and revenue impact across the US market. This role requires tactical execution, strategic planning, and operational rigor, partnering closely with GTM teams.

What you'd actually do

  1. Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, workshops, community building events) and third-party events (conferences, sponsorships, partner activations).
  2. Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
  3. Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
  4. Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
  5. Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.

Skills

Required

  • 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
  • Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
  • Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
  • Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.

Nice to have

  • Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
  • Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

What the JD emphasized

  • drive pipeline
  • lead generation
  • revenue impact
  • drive measurable pipeline
  • lead generation
  • drive pipeline
  • lead generation
  • measurable pipeline
  • lead generation