Go-to-market Strategy & Insights Lead

Pinterest Pinterest · Consumer · New York, NY · Sales Strategy, Operations, and Enablement

This role is a Go-to-Market Strategy & Insights Lead at Pinterest, focusing on shaping strategic stories and connections for brands. While the company uses AI extensively and the role involves using AI tools for personalized content solutions, the core responsibilities are in strategy, insights, and go-to-market approaches, not in building or shipping AI models.

What you'd actually do

  1. Strategic Storytelling & Content Leadership
  2. Industry and Thought Leadership
  3. Commercial and Product Activation
  4. Market and Competitive Intelligence
  5. Cross-Functional Partnership

Skills

Required

  • 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms
  • Demonstrated expertise in advertising, media, and data analytics, and industry measurement
  • Deep knowledge of retail industry, performance marketing, and lower funnel solutions
  • Proven leadership in large-scale, cross-functional projects and team environments
  • Strategic, data-driven storyteller with strong operational rigor and clear communication skills
  • Comfortable using AI and new technologies to drive personalized, scalable content solutions
  • Bachelor’s/Master’s in Business, Marketing, Strategy, or equivalent
  • Exceptional written, verbal, and presentation skills; adept at influencing and educating diverse teams and clients

What the JD emphasized

  • 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms
  • Demonstrated expertise in advertising, media, and data analytics, and industry measurement
  • Deep knowledge of retail industry, performance marketing, and lower funnel solutions
  • Proven leadership in large-scale, cross-functional projects and team environments
  • Strategic, data-driven storyteller with strong operational rigor and clear communication skills
  • Comfortable using AI and new technologies to drive personalized, scalable content solutions