Head of Influencers & Community

Duolingo Duolingo · Consumer · New York, NY · Marketing and Communications

Head of Influencers & Community at Duolingo, responsible for building and owning the function that drives UGC reach, word-of-mouth acquisition, and creator-driven growth. This leadership role involves defining the vision for influencer engagement, creator partnerships, and learner community, working at the intersection of brand, product, and growth. The role requires building and leading a team, architecting systems for organic distribution, and collaborating with product teams to enhance in-app shareability and advocacy. Key responsibilities include managing influencer partnerships, developing an advocate network, designing loyalty programs, and building attribution infrastructure.

What you'd actually do

  1. Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
  2. Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for CPM and cost-per-new-user
  3. Architect a world-class advocate network that converts brand love into measurable word-of-mouth growth, and keeps Duolingo culturally relevant at scale
  4. Design and launch a tiered loyalty and rewards program that turns our most engaged learners into an owned growth channel
  5. Collaborate deeply with product teams to increase in-app shareability, surface community-driven content, and create in-app features that reward and incentivize organic advocacy.

Skills

Required

  • Influencer marketing strategy
  • Community management
  • Creator partnerships
  • Brand marketing
  • Product marketing
  • Growth marketing
  • UGC strategy
  • Word-of-mouth acquisition
  • Advocacy programs
  • Loyalty programs
  • Social media analytics
  • Product analytics
  • Attribution modeling
  • Team leadership
  • Negotiation
  • Budget management

Nice to have

  • Founder experience
  • 0 to 1 environment experience
  • Consumer brand experience
  • Passion for education
  • Passion for culture
  • Passion for language

What the JD emphasized

  • Own the full influencer, creator, and community flywheel
  • Build and operate our partnerships
  • Architect a world-class advocate network
  • Design and launch a tiered loyalty and rewards program
  • Collaborate deeply with product teams
  • Build the attribution and measurement infrastructure
  • Ensure new feature launches, vertical expansions, and cultural moments are systematically amplified
  • Lead, develop, and build a high-performing team
  • 12+ years experience driving measurable business outcomes across the creator & community industry
  • Built or led a product at scale in the creator economy
  • Proven success building multi-platform advocacy programs with measurable ROI and business growth
  • Experience owning a product roadmap
  • Experience in managing a scaled influencer program that contributed significantly to top of funnel growth
  • Deep understanding of attribution, social, and product analytics with a proven track record of building scalable success frameworks