Head of Narratives

LangChain LangChain · Data AI · San Francisco, CA · Marketing

LangChain is seeking a Head of Narratives to own content, brand, social, and design. This role requires a media company operator mindset, with a focus on consistent, strategic communication to build an audience. The Head of Narratives will lead a team, set narrative direction, and be hands-on in shaping editorial and creative output. Responsibilities include defining themes, managing editorial calendars, reviewing content, shaping brand direction, partnering on social strategy, and leading creative direction for brand design. The role emphasizes leadership through example and establishing operating rhythms.

What you'd actually do

  1. Define the themes and narratives LangChain is hitting.
  2. Keep the editorial calendar always on.
  3. Review content.
  4. Set and uphold the editorial standard.
  5. Shape brand direction in close partnership with the brand lead.

Skills

Required

  • Content marketing strategy
  • Editorial direction
  • Brand strategy
  • Social media strategy
  • Creative direction
  • Team leadership
  • Cross-functional collaboration
  • Understanding of technical audiences

Nice to have

  • Experience in AI/ML industry
  • Experience with open-source communities
  • Experience with developer marketing

What the JD emphasized

  • own how LangChain shows up in the world across content, brand, social, and design
  • thinks like a media company operator
  • always-on publishing
  • sharp editorial judgment
  • clear point of view on the themes that matter
  • relentless focus on getting great content in front of the right people at the right time
  • player-coach role
  • opinionated about what good looks like
  • hands-on enough to help get there
  • Define the themes and narratives LangChain is hitting
  • rolling editorial direction
  • Keep the editorial calendar always on
  • connected to a coherent point of view
  • Work closely with an existing content marketer
  • growing the team over time
  • Set and uphold the editorial standard
  • Define LangChain's voice and quality bar
  • Shape brand direction in close partnership with the brand lead
  • align on where the brand is headed, what it stands for, and how it shows up
  • narrative and brand informing each other rather than operating separately
  • Stay close to major brand moments
  • Bring a point of view on concept and messaging for out-of-home, awareness campaigns, and other brand initiatives
  • Work with the brand lead to make sure what we're saying and how we're showing up are pulling in the same direction
  • Make sure brand and narrative feel like one thing
  • brand should feel like a natural extension of the editorial point of view, and vice versa
  • Partner with the social lead on strategy, themes, and goals
  • social is amplifying the themes and narratives the broader team is driving
  • Shape LangChain's rich media approach together
  • develop a shared point of view on how video, audio, and other formats fit into the content mix
  • Track what's working, what's not, and use it to sharpen direction
  • Stay close to performance across content, brand, and social
  • Lead the creative direction for brand design in close partnership with our brand designer
  • Own the visual vision for how LangChain looks and feels
  • work day-to-day with our brand designer to translate that into execution across campaigns, content, social, and brand moments
  • Be a strong creative partner
  • Have a real point of view on what looks right, what earns trust with a technical audience
  • where the work needs to go further
  • Give clear direction and help the designer do their best work
  • Keep visual identity consistent across every channel
  • A media company looks like itself everywhere it shows up
  • Lead by being in it
  • Develop your team by being close to the work
  • giving useful feedback
  • shaping output
  • raising the bar through example
  • Build the operating rhythm
  • Establish the rituals and shared workflows
  • editorial planning
  • cross-functional reviews
  • publishing cadences
  • Connect narrative to the rest of the business
  • Translate what marketing, sale