What you'd actually do

Build and own a multi-year brand roadmap, developing and evolving the brand positioning, architecture, and messaging frameworks that differentiate Docusign in a shifting landscape

Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, and customer-first system, translating complex capabilities into simple, intuitive language that helps customers quickly understand value, navigate offerings, and make confident decisions, and partner cross-functionally (PMM, Product) to drive alignment, reduce fragmentation, and uphold a scalable naming architecture that reflects the brand strategy

Partner with our business strategy ops team to identify emerging markets, analyze market saturation, and pinpoint white-space opportunities for brand growth

Lead brand health and sentiment research initiatives, turning raw data into actionable insights, ensuring we have a pulse on how customers, prospects, and the industry perceive us

Partner closely with Group Creative Directors to turn complex strategies into inspiring creative briefs, acting as the connective tissue that ensures our daily output and flagship projects align with the overarching brand vision

Skills

Required

brand strategy
market intelligence
brand roadmap development
positioning
messaging frameworks
naming and nomenclature governance
market analysis
brand research
creative brief development
stakeholder alignment

Nice to have

B2B SaaS experience
data analysis
research interpretation
influencing without authority

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do Docusign is looking for a Lead Brand Strategist to serve as a key architect of our brand’s long-term evolution. Working closely with our VP of Brand, you will bridge the gap between high-level market intelligence and world-class execution. You will be responsible for shepherding where the Docusign brand lives today as a category leader, to where it must go tomorrow, as a category platform owner, ensuring that every brand touchpoint is rooted in deep market insight and strategic intent. Following our award-winning rebrand in 2024, we are doubling down on our strong start and strategic positioning. This position is an individual contributor role reporting to the Vice President, Brand & Creative. Responsibility Build and own a multi-year brand roadmap, developing and evolving the brand positioning, architecture, and messaging frameworks that differentiate Docusign in a shifting landscape Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, and customer-first system, translating complex capabilities into simple, intuitive language that helps customers quickly understand value, navigate offerings, and make confident decisions, and partner cross-functionally (PMM, Product) to drive alignment, reduce fragmentation, and uphold a scalable naming architecture that reflects the brand strategy Partner with our business strategy ops team to identify emerging markets, analyze market saturation, and pinpoint white-space opportunities for brand growth Lead brand health and sentiment research initiatives, turning raw data into actionable insights, ensuring we have a pulse on how customers, prospects, and the industry perceive us Partner closely with Group Creative Directors to turn complex strategies into inspiring creative briefs, acting as the connective tissue that ensures our daily output and flagship projects align with the overarching brand vision Move strategy from a slide deck to the real world, overseeing the execution of strategic pillars across the Brand & Creative team, ensuring consistency and impact Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences that energize teams and create shared belief, and act as a cultural catalyst across functions, aligning stakeholders around a common vision and motivating the company to deliver work that is both meaningful to customers and impactful to the business Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic BA/BS degree or equivalent experience 12+ years of experience in brand strategy (in-house or agency) Preferred Experience within a high-growth B2B or SaaS environment Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter Can distill complex market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $146,400.00 - $235,375.00 base salary Illinois: $140,100.00 - $197,925.00 base salary Washington: $140,100.00 - $206,775.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid