About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
This London based role reports to the Brand and Strategy Insights Director and will be a key member of the European Insights and Analytics team, a diverse, high performing team helping Visa and our clients to grow customer engagement through actionable insights, analytics and brand measurement.
This role will be pivotal in shaping thought leadership and driving strategic insights throughout Visa Europe. The successful candidate will leverage their expertise to influence and inspire both internal and external audiences, demonstrating an in-depth understanding of market trends, consumer behaviour, and competitive dynamics. By providing forward-thinking perspectives and innovative solutions, they will ensure that Visa remains at the forefront of industry developments and continues to deliver exceptional brand value to its customers and clients. This person will also foster collaborative relationships, drawing upon knowledge from the EU Insights and Analytics team, Data Science team and Visa’s global insights network to provide comprehensive and impactful thought leadership.
Primary expectations of the role include generating exec level insights to inform business decisions, shape brand strategy, support product development and marketing. Your will leverage established insights tools and programmes, and create new, innovative insights tracks to proactively identify market trends, consumer drivers and competitive intelligence to enable fact based decision making, investment planning and reporting amongst marketing leadership and cross functional partners in product and commercial.
A key part of this role will be to evolve reporting and insight quality of Visa’s Brand Health insights in Europe such that leaders are aware of key competitor brand dynamics, drivers and opportunities in their markets. The candidate will collaborate with European clusters to leverage insights for consumer, client, and B2B initiatives, analysing brand performance and identifying growth opportunities.
At this person’s disposal will be a broad roster of best-in-class insight vendors as well as skilled data scientists who work with Visa’s rich, transactional database.
Key responsibilities:
- Own brand tracking for the region, leveraging Visa’s global program and additional data sources to create synthesis of insights and recommendations to support brand investments
- Delivered Visa’s Quarterly Product Tracker, enabling product and marketing teams to evaluate business performance and proactively identify key commercial opportunities.
- Establish new, recurring insights programmes a) Competitive intelligence and b) Audience intelligence (e.g. Gen Z, Travellers, Affluent)
- Own Visa’s Marketing creative and concept testing, ensuring use of market leading vendors
- Evaluation support for new sponsorship opportunities
- Transform business inquiries and observed needs into research goals, advising on the optimal methodologies to achieve relevant insight signals.
- Be an insights champion and data-led storyteller, informing not just actions within marketing but also functions such as product, sales, strategy and corporate communications.
- Support and champion a culture of insight led business decision making within Visa, connecting cross functional teams and clients with the insights you produce and acting on feedback to constantly evolve the quality and actionability of insights provision.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- Highly developed research experience including strong understanding of qualitative (e.g. ethnography) and quantitative techniques (e.g. segmentation, concept testing, conjoint).
- Effective data-led storyteller with experience in generating insights that shape marketing strategy and planning. Strong written and verbal communication skills.
- Strong commercial acumen, pro-active relationship builder, consulting experience preferred
- Rigorous attention to detail and defensible insights
- Experience working effectively with cross-functional teams, managing complexity and concurrent projects. An active team player.
- Proficient in MS applications including Excel and Power Point
- Previous experience overseeing brand tracking studies and creative evaluations is preferred.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.