Measurement Science Manager II

Instacart Instacart · Consumer · Canada · Remote · Commercial Excellence

Instacart is seeking an experienced analytics professional for their Measurement Science Team in Media Analytics. The role focuses on developing sophisticated measurement solutions to demonstrate advertising effectiveness on the Instacart platform using multi-retailer 1st party deterministic data. Responsibilities include designing and executing advanced experiments, analyzing data, tailoring measurement approaches, partnering with stakeholders on media measurement strategies, presenting findings to senior clients, and developing customized analytical solutions. Requires a Bachelor's degree in a quantitative field, 6+ years of experience in data/measurement or consulting, and 3+ years in advertising efficacy/measurement/experimentation. Strong SQL and statistical programming (Python/R) skills are essential.

What you'd actually do

  1. Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions
  2. Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes
  3. Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights
  4. Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions
  5. Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights

Skills

Required

  • Bachelor’s Degree in a quantitative field
  • 6+ years of experience in data and measurement or consulting fields
  • 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation
  • Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement
  • Strong data storytelling and advanced visualization skills
  • Experience developing self-service tools and dashboards for stakeholders
  • Strong SQL skills
  • Proficiency in statistical programming (Python/R)

Nice to have

  • 4+ years of conducting and presenting lift measurement studies to clients
  • Experience directing sales teams in an analytic/quantitative capacity
  • Advanced knowledge of statistical techniques including marketing mix modeling, Bayesian analysis, and causal inference
  • Ability to automate processes using AI-driven tools and workflows
  • Technical expertise in advanced experimental methodologies including A/A testing, SRM detection, and statistical techniques that ensure measurement validity and reliability
  • Comprehensive knowledge of ad auction mechanics, targeting algorithms, and attribution models

What the JD emphasized

  • advanced experimentation
  • attribution modeling
  • measurement solutions
  • advertising effectiveness
  • causal understanding
  • advertising impact
  • measurement capabilities
  • measurement strategies
  • measurement questions
  • ad measurement
  • measurement outcomes
  • measurement validity
  • measurement reliability