Mobile Growth Manager

ElevenLabs ElevenLabs · AI Frontier · United States · Growth

Mobile Growth Manager role at ElevenLabs, an AI research and product company. The role focuses on scaling app acquisition and growth channels through data-driven strategies and experimentation. Responsibilities include campaign management, optimization, creative collaboration, and working with product/data science teams to drive installs, activation, retention, and revenue. Requires hands-on experience with mobile acquisition platforms and attribution frameworks.

What you'd actually do

  1. Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
  2. Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
  3. Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
  4. Design and run experiments to improve install rate, activation, retention, and monetization
  5. Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement

Skills

Required

  • Mobile acquisition campaign management (Meta, TikTok, Apple Search Ads, Google App Campaigns)
  • Full-funnel metric optimization (activation, retention, LTV, revenue)
  • Mobile attribution frameworks (SKAN, MMPs)
  • Experimentation and A/B testing
  • Cross-functional collaboration (creative, product, data science)
  • Data analysis and performance optimization

Nice to have

  • Experience building new channels or programs from scratch
  • Understanding of platform changes and privacy updates

What the JD emphasized

  • hands-on experience managing mobile acquisition campaigns
  • optimize for full-funnel metrics like activation, retention, LTV, and revenue
  • comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
  • comfortable operating in ambiguity and building new channels or programs from scratch