Principal Designer, Tidal

Block Block · Fintech · NY · Remote · 13005 TIDAL Design

Principal Product Designer to set the vision and quality bar across TIDAL's product and brand ecosystem, driving complex projects from concept to ship, influencing strategy, and elevating the craft of the team. The role will pioneer AI-driven design approaches and partner with ML/AI leadership.

What you'd actually do

  1. Define and drive long-term product vision and design strategy across TIDAL's key product areas
  2. Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
  3. Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
  4. Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
  5. Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity

Skills

Required

  • 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
  • Graphic design skills, working with building and extending brand for 360 activations and social to have cohesion across brand and product.
  • Experience developing long-term product vision that informs roadmaps across a brand or multiple products
  • Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
  • Expertise defining design systems and standards that promote cohesive experiences at scale
  • Influence and partnership skills as a trusted peer to leadership
  • Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential

Nice to have

  • A passion for music, artists, and the creative economy
  • Comfort operating on a small, fast-moving team where you wear many hats

What the JD emphasized

  • Pioneer AI-driven design approaches
  • Fluency with AI and new technologies

Other signals

  • AI-powered creative tools
  • Pioneer AI-driven design approaches
  • Fluency with AI and new technologies