As a Product Strategy GTM & Execution Vice President within the Fusion organization, you will promote sustained, high-touch engagement with business units across JPMorganChase to accelerate Fusion (AI & Data Platform) adoption - from initial awareness through to client-facing solution development. This Vice President operates by building relationships with product leaders and within user business group, understanding their problems, crafting tailored narratives, and converting skepticism into active platform adoption.
The role bridges the gap between platform awareness and actual utilization by conducting interviews, validating personas, creating “so what” narratives, managing content across multiple digital channels, building and execution of product & platform roadshows, and developing lighthouse customers (key success cases). This work cannot be automated or scaled through content alone - it requires a person who can walk into a room of skeptical stakeholders and leave with a commitment to explore. Success is measured by the number of business units progressing through the adoption journey by driving Go-to-Market and Product Marketing initiatives.
This role works in close partnership with Fusion Product Management, CDAO Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams
Success is evidenced by a measurable increase in business units progressing through the Fusion adoption journey - from awareness to engaged to usage on the platform, with business unit users remaining engaged. Outputs (Intelligence Briefs, persona narratives, use-case success journeys, product playbooks) are consistently high-quality, actionable, and adopted by the broader Fusion teams for scaled engagement. Lighthouse customer stories and proof points feed back into GTM narrative, strengthening platform credibility and accelerating subsequent adoption cycles. Stakeholder relationships deepen over time, reflected in repeat engagement requests and executive sponsorship within target lines of business.
Job Responsibilities
- Conduct structured audience and qualitative research within target business units - including stakeholder interviews, gap identification, and persona validation & definition - synthesizing findings into actionable Intelligence Briefs and one-page narratives that inform engagement strategy
- Translate Fusion’s complex technical capabilities spanning data mesh, model serving, knowledge bases, agentic AI, and governance infrastructure - into compelling, outcome-anchored narratives tailored to diverse audiences including business leaders, data analysts, data scientists, AI and Gen-AI focused engineers, and Chief Data Officers
- Author persona-specific message variants, line of business narratives, use-case playbooks, and objection-handling content, writing clearly and persuasively for audiences ranging from CDAOs to data engineers within the same engagement cycle
- Map decision-makers, influencers, users, and blockers within each target business unit and design tailored engagement strategies that build trust and move stakeholders from awareness to commitment over time
- Lead and facilitate lunch-and-learns, roadshows, executive briefings, and stakeholder meetings - adjusting depth, tone, and format based on the audience, from 50-minute informal sessions with analysts to 25-minute executive briefings with senior Managing Directors
- Coordinate key initiatives across the Fusion product team, customer success, and business users to keep execution on track and to maintain engagement throughout
- Develop lighthouse customers by identifying, nurturing, and documenting early adopters whose outcomes serve as proof points and reference cases for broader GTM storytelling and credibility-building
- Partner with Fusion product and engineering leaders and technical leads to extract business implications tied to technical product and platform capabilities, ensuring product narratives remain accurate, current, and grounded in reality
- Operate in close partnership with Fusion Product Management, CDAO Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams to align messaging and execution
- Drive measurable progression of business units through the Fusion adoption journey - from awareness to engaged to usage on the platform - while keeping business unit users continuously engaged
- Feed lighthouse customer stories and proof points back into GTM narrative to strengthen platform credibility, accelerate subsequent adoption cycles, and deepen stakeholder relationships reflected in repeat engagement requests and executive sponsorship within target lines of business
Required Qualifications
- 5+ years of career experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy roles
- Background ideally within leading consulting firms, financial services, or large-scale technology organizations
- Demonstrated success supporting B2B and enterprise GTM organizations
- Deep experience in GTM Strategy and Execution
- Experience leading or contributing to adoption or change management programs where success required sustained engagement, not a single campaign
- Proven ability to navigate multi-stakeholder environments where decision-making authority is distributed and influence matters more than hierarchy
- Skilled at conducting qualitative research and synthesizing findings into concise written outputs
- Skilled at authoring persuasive narratives for diverse audiences
- Confident presentation skills across settings and seniority levels
- Project management discipline to keep initiatives and programs on track in ambiguous, fast-moving environments
Preferred Qualifications
- Experience marketing or positioning a platform or infrastructure product to internal or enterprise audiences, with a focus on B2B rather than consumer/B2C contexts
- Familiarity with data and AI platform ecosystems, including concepts such as data mesh, model serving, and governance infrastructure - not at an engineering level, but with sufficient fluency to extract business implications from technical discussions; technical acumen, fluency, and experience will be key to succeeding in the role
- Experience building customer advocacy pipelines, including case studies, reference development, and outcome-based proof points
- Demonstrated comfort operating in large, matrixed organizations with complex stakeholder landscapes
- Strong business translation ability - converting complex technical platform capabilities into language that resonates with business leaders, analysts, and technical decision-makers alike, always anchoring to business outcomes rather than platform features
- Deep capability in qualitative research and consultative discovery, paired with narrative craft that produces clear, persuasive, and concise communications; excels at stakeholder mapping and relationship-building in environments where trust must be earned over time
- Combines confident presentation and facilitation skills with the operational discipline of program management, maintaining momentum even when engagement faces friction