Senior Creative Writer

Intercom Intercom · Enterprise · San Francisco, CA · Marketing

This role is for a Senior Creative Writer at Intercom, an AI Customer Agent company. The writer will be responsible for crafting compelling narratives and messaging across marketing, brand, and product initiatives to communicate the company's brand, products, and vision. While the company heavily utilizes AI and the role involves familiarity with AI tools, the core craft is creative writing and storytelling, not AI/ML model development.

What you'd actually do

  1. Leading creative copy development across campaigns, launches, and storytelling initiatives that bring Fin's brand and products to life
  2. Crafting clear, concise, and bold copy for a wide range of formats, including brand campaigns, paid media, landing pages, product marketing, video scripts, and internal comms
  3. Translating complex product and technical information into compelling, benefit-driven narratives that inspire customers and differentiate Fin in the market
  4. Partnering closely with brand and product marketing teams to define messaging strategy and ensure consistency across channels and campaigns
  5. Driving creative excellence; setting the standard for tone, clarity, and quality across the creative studio

Skills

Required

  • 10+ years of copywriting experience, ideally including B2B SaaS or tech
  • A portfolio that blends conceptual range with craft mastery, from big brand ideas to crisp, tactical executions
  • Strategic and creative thinking; the ability to zoom out to shape narrative frameworks, then zoom in to perfect every word
  • Expert-level writing, editing, and proofreading skills with deep knowledge of AP Style and UX writing best practices
  • Experience influencing and collaborating with senior creative, marketing, and product stakeholders
  • Comfort navigating highly iterative, fast-moving environments, balancing speed with excellence
  • Proven ability to mentor and inspire other creatives while remaining hands-on

Nice to have

  • Familiarity with design collaboration tools such as Figma, and appreciation for writing to design
  • Familiarity or experience working with AI tools like Claude, Chat GPT, Claude Code etc. to help streamline process and collaborate with teams

What the JD emphasized

  • 10+ years of copywriting experience
  • Expert-level writing, editing, and proofreading skills