Senior Director of Product Management, Measurement & Outcomes - Freewheel

Comcast Comcast · Media · New York, CA - - D, CA - Virtual - C, CA - Virtual - D+, PA - Philadelphia, CA - Virtual - C+, NY · Remote

Senior Director of Product Management to lead FreeWheel's Measurement and Outcomes Product Portfolio for premium video. This role involves defining and delivering an outcomes engine that drives measurable performance improvements, increases advertiser confidence, and delivers sustained revenue growth. Requires extensive experience in advertising technologies, audience measurement, programmatic advertising, and product management leadership.

What you'd actually do

  1. Own the end‑to‑end product strategy, roadmap, and delivery for the measurement and outcomes portfolio across multiple interconnected product suites in premium video.
  2. Translate advertiser, agency, publisher, and partner needs into clear roadmap priorities and execution plans.
  3. Lead and develop a team of product managers across a multi-platform, cross-functional product area. Establish standards for product discovery, business case development, and execution artifacts to ensure quality and consistency.
  4. Represent the measurement and outcomes portfolio with executive stakeholders, strategic customers, and external partners; influence cross‑company priorities and align senior leadership on roadmap and investment decisions. Serves as a subject-matter expert for assigned products.
  5. Accountable for product-area business performance, including investment prioritization, ROI evaluation, KPI definition, and ongoing performance management tied to growth, adoption, and cost efficiency.

Skills

Required

  • Advertising Technologies
  • Audience Measurement
  • Product Management Leadership
  • Programmatic Advertising
  • AD Conversion
  • product management for advertising or marketing technology platforms
  • managing staff
  • measurement, attribution, or conversion product areas in CTV, DSP/SSP, retail media, or adjacent performance media
  • pixels, CAPIs, server-to-server event ingestion, and first-party/offline conversion onboarding
  • privacy-safe data collaboration, consent, governance, and partner onboarding
  • programmatic ad tech ecosystem and monetization strategies
  • decision sciences and optimization models
  • collaborating with engineers and data scientists

Nice to have

  • sound business and technical judgment
  • strong analytical skills
  • ability to influence others
  • excellent communication skills

What the JD emphasized

  • Advertising Technologies
  • Audience Measurement
  • Product Management Leadership
  • Programmatic Advertising
  • AD Conversion
  • 8+ years in product management for advertising or marketing technology platforms
  • 5+ years managing staff