Senior Events Marketing Manager - Base44

Wix Wix · Enterprise · New York, NY · Other

This role is for a Senior Events Marketing Manager at Wix, focused on driving enterprise pipeline growth through global event strategy. The role involves defining and executing event programs, collaborating with sales and marketing, and leveraging AI tools for operational scaling. Key responsibilities include managing budgets, reporting on ROI, and developing engaging event experiences. While AI tools are mentioned for operational scaling, the core craft of the role is marketing and event management, not AI/ML development.

What you'd actually do

  1. Define and drive a global event strategy, including conferences, hackathons, executive dinners, and special activations
  2. Collaborate with Sales, Product, and Marketing teams to align events with pipeline goals and ensure effective follow-ups
  3. Use AI tools to scale our event programs into a pipeline generation engine.
  4. Manage global events budgets, vendor relationships, and pipeline influence reporting
  5. Develop engaging event themes, speaker programs, and memorable on-site experiences

Skills

Required

  • 5–8 years of experience in B2B marketing
  • at least 3 years in event or field marketing within enterprise SaaS or tech
  • Proven experience in owning event strategy and tying events to pipeline metrics
  • Proficiency with AI tools for operational scaling
  • project management tools
  • data analysis/reporting
  • Strong stakeholder communication skills

Nice to have

  • Background in demand generation or ABM
  • Exposure to global markets (EMEA, APAC, North America)
  • Thrives in ambiguity, adapts quickly, and is comfortable without a fully defined playbook

What the JD emphasized

  • enterprise pipeline growth
  • AI for operational scaling
  • event strategy
  • pipeline metrics
  • demand generation or ABM