Senior Events Marketing Manager

Samsara Samsara · Enterprise · San Francisco, CA · Remote · Corporate Marketing

This role is for a Senior Events Marketing Manager at Samsara, a company focused on the Connected Operations Cloud. The role involves owning the strategy, planning, and execution of field and event marketing programs for the Transportation and Warehousing vertical. Responsibilities include end-to-end event management, budget tracking, lead processing, and cross-functional collaboration. The ideal candidate has extensive experience in B2B event marketing, strong project management skills, and a data-driven approach.

What you'd actually do

  1. Own the strategy, planning, execution, and success of the events channel for the Transportation and Warehousing vertical.
  2. Execute end-to-end event program management and logistics from initial planning to post-event program follow up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
  3. Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
  4. Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
  5. Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshows.

Skills

Required

  • 6+ years of relevant experience in field or event marketing, product marketing, project or program management
  • 3+ years of relevant experience working with B2B high-tech products/solutions
  • Outstanding project management and organizational skills
  • Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders
  • Outstanding business judgment and a deep love for data-based decision-making & experimentation
  • Proficient using a CRM or Marketing Automation platform
  • Strong written and verbal communication

Nice to have

  • 3+ years of experience marketing to the industries Samsara serves (e.g., Transportation, Construction, Manufacturing, Field Services)
  • Self-motivated and results-driven
  • Ability to think strategically and execute tactically
  • Passion for results, measurement and optimization to continuously drive ROI
  • Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.