Senior Product Manager, Money

SoFi SoFi · Fintech · New York, NY · Engineering

Product Manager at SoFi focused on digital consumer banking products, specifically customer onboarding, application flows, and benefits/promotions. The role involves defining product requirements, analyzing data, running experiments, and collaborating with cross-functional teams to improve adoption and engagement, while ensuring regulatory compliance.

What you'd actually do

  1. Plan, develop, and optimize digital product features related to customer onboarding, application flow, and benefits/promotions experiences for consumer banking products.
  2. Define product requirements and success metrics, analyzing conversion and engagement data, and designing and executing experiments to improve application start, onboarding completion, and product adoption.
  3. Collaborate with cross-functional teams including engineering, design, marketing, compliance, data, and operations to implement product enhancements, ensure regulatory alignment, and support growth and customer engagement objectives.

Skills

Required

  • Experience defining product requirements, user stories, and functional specifications for digital consumer products.
  • Experience analyzing product performance metrics, user behavior data, and conversion funnel data to inform product decisions.
  • Experience designing, executing, and evaluating controlled product experiments to assess feature performance and improve conversion or engagement.
  • Experience improving customer onboarding, application flows, or promotions/benefits experiences for digital products.
  • Experience working with engineering, design, marketing, and operations teams to plan and deliver product initiatives.
  • Experience participating in Agile or iterative product development processes, including backlog prioritization and release planning.
  • Experience preparing and presenting product plans, analysis, and results to technical and non-technical stakeholders.
  • Experience collaborating with legal, risk, or compliance teams to ensure product features align with applicable policies or regulatory requirements.
  • Experience supporting product-led growth initiatives by leveraging product features, user journeys, and experimentation to drive acquisition, activation, or engagement.
  • Experience working on digital products within the financial services or financial technology industry.

What the JD emphasized

  • regulatory alignment
  • regulatory requirements