Sr. Insights Analyst, Experience and Loyalty

Target Target · Retail · Minneapolis, MN

This role focuses on conducting consumer research and analyzing data to uncover insights about guest experiences with Target's in-store offerings, aiming to drive engagement and relevance. It involves connecting guest behaviors and perceptions to business performance, partnering with internal and external teams, and managing vendors.

What you'd actually do

  1. Conducting consumer research and analyzing data to uncover actionable insights about the experiences our guests have as they shop Target.
  2. Connecting dots across guests’ behaviors and perceptions of Target’s in-store experience to business performance -- all with a goal of driving increased engagement and relevance with guests.
  3. Partner with internal team members and external partners to execute work.
  4. Manage external vendors and research partners, including aligning on objectives, reviewing deliverables, and ensuring high-quality insights.

Skills

Required

  • Four-year degree or equivalent experience
  • 4-5+ years of work experience in Marketing Research, Consumer/Shopper Insights, and/or Experience Insights
  • Knowledge of qualitative and quantitative research methods
  • Familiarity with syndicated and first-party insight tools
  • Experiences with conducting DIY research
  • Familiarity with DIY research providers (e.g., Fuel Cycle, Qualtrics)
  • Experience working with internal and external consumer data sources
  • Ability to connect disparate data sources to identify behavioral patterns, explain the “why” behind consumer choices, and develop hypotheses for future learning
  • Ability to synthesize consumer data and communicate findings in a compelling way to leaders and cross-functional team members
  • Capable of managing multiple projects simultaneously
  • Ability to manage external vendors and research partners

What the JD emphasized

  • Marketing Research
  • Consumer/Shopper Insights
  • Experience Insights
  • qualitative and quantitative research methods
  • conducting DIY research
  • Experience working with internal and external consumer data sources
  • Ability to connect disparate data sources
  • Ability to synthesize consumer data and communicate findings
  • managing multiple projects simultaneously
  • Ability to manage external vendors and research partners