Sr. Product Marketing Manager, Analytics Portfolio
The Team + The Role
Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes. It operates as a small, senior team with high ownership, low overhead, and a strong bias toward work that moves the business forward.
The product analytics space is being reshaped as AI accelerates product development cycles and raises the stakes for teams trying to understand what users actually do in software. As the Senior Product Marketing Manager for Pendo's Analytics portfolio, you will own go-to-market strategy, messaging, competitive positioning, and pipeline-driving marketing motions. This role requires deep product analytics context, including familiarity with tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms.
This is a role based in-office in Raleigh, NC or New York, NY.
What this looks like day-to-day
- Messaging and positioning: Own the messaging, positioning, and talk tracks for the Analytics portfolio. Keep product, sales, marketing, and leadership aligned as the market, product, and competitive landscape evolve.
- GTM strategy and execution: Build and execute the end-to-end go-to-market plan for the Analytics portfolio. This includes ICP definition, channel strategy, campaign execution, launch moments, and success metrics.
- Competitive intelligence: Serve as the in-house expert on competitors such as Amplitude, Mixpanel, Heap, PostHog, and others. Build battlecards, win/loss insights, and positioning that helps sales win late-stage deals.
- Pipeline ownership: Define the channel mix and run campaigns that directly support marketing-sourced ARR for the Analytics portfolio. Connect marketing activity to measurable commercial outcomes.
- Analyst and influencer relations: Build and execute analyst and influencer relations for product analytics. Earn Pendo recognition in the spaces where buyers do their research and validate vendor decisions.
- Sales and partner enablement: Develop enablement that helps revenue teams have sharp, credible conversations with product managers, data analysts, and growth teams. Translate technical differentiation into practical guidance sellers can use.
- PLG motion: Partner with product and growth on self-serve activation, freemium-to-paid conversion, and in-product messaging. Help turn trial users into engaged advocates and customers.
- Metrics ownership: Define and own the metrics that connect Analytics marketing activity to pipeline and commercial outcomes. Track signals such as free-to-paid conversion, activation rates, and marketing-sourced ARR.
Who You Are
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Senior Product Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Must-haves
- 7+ years of marketing experience, including at least 2–3 years in product marketing for a product analytics, data, or developer-facing platform.
- Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, retention curves, event schemas, and instrumentation decisions.
- Demonstrated ability to develop and own competitive positioning in a crowded market, translating technical differentiation into buyer-relevant messaging.
- Strong writing and content instincts, including the ability to create crisp narratives, sharp positioning documents, and effective launch communications.
- AI-native approach to work, using tools such as Claude, ChatGPT, or similar platforms to move faster, pressure-test ideas, and raise the quality of what you ship.
Nice-to-haves
- Experience working at or alongside a product analytics vendor such as Pendo, Amplitude, Mixpanel, Heap, PostHog, FullStory, or similar.
- Experience with PLG go-to-market motions, including self-serve acquisition, freemium conversion, and community-led distribution.
- Familiarity with event-based analytics, session replay, funnel analysis, cohort retention, or A/B testing concepts.
- Experience building or contributing to analyst relations programs with organizations such as Gartner, Forrester, or G2 in a product analytics or adjacent space.
About Pendo
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
Compensation: Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
Benefits: Pendo offers highly competitive United States benefits, including employer-heavy health coverage with $0 premium options, strong 401(k) match, equity, and flexible time off.
The expected salary range for this role to be performed in: San Francisco, CA or New York, NY is $145,400 - $175,000 and in Raleigh, NC is $132,200 - $159,000.
EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.