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As a Senior Product Marketing Manager on the T-Mobile Broadband Product & Portfolio Marketing team, you will play a pivotal role in shaping the future growth strategy of T-Mobile Internet across two of our most important and fastest-growing segments: Small Business and Prepaid. This is a highly strategic role at the intersection of product innovation, portfolio strategy, consumer insights, and go-to-market leadership. You will lead the development of differentiated broadband products and portfolio strategies designed to unlock new growth opportunities, deepen customer engagement, and strengthen T-Mobile’s competitive position in the market.
You will be responsible for identifying emerging customer needs, market whitespace opportunities, and evolving industry trends to inform the future direction of T-Mobile’s broadband portfolio. By leveraging deep consumer understanding, data-driven insights, and strategic thinking, you will define compelling product concepts, differentiated value propositions, and long-term roadmap strategies tailored to the unique needs of Small Business and Prepaid customers.
This role requires both visionary thinking and operational excellence. You will guide products from ideation through commercialization — partnering cross-functionally across Product, Consumer Insights, Analytics, Pricing, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition teams to bring innovative solutions to market and drive measurable business impact.
The ideal candidate is a strategic marketer and business thinker with strong analytical capabilities, exceptional storytelling skills, and a passion for uncovering unmet customer needs. You thrive in ambiguity, influence across complex organizations, and are energized by building future-forward portfolio strategies that challenge industry norms.
This is a hybrid role requiring a minimum of 3 days per week in the office.
Responsibilities
- Lead the strategic development and evolution of T-Mobile’s broadband product portfolio for Small Business and Prepaid segments, with accountability for portfolio growth and business performance
- Define long-term portfolio and roadmap strategies grounded in customer insights, market intelligence, competitive dynamics, and emerging technology trends
- Identify and evaluate new market opportunities, consumer segments, and growth vectors to inform future product innovation and commercialization strategies
- Translate customer behaviors, pain points, and purchase drivers into differentiated product concepts, value propositions, features, and experiences
- Develop strategic business cases, product briefs, opportunity sizing, and customer segmentation frameworks to support investment decisions and portfolio prioritization
- Partner closely with Consumer Insights, Analytics, Competitive Intelligence, and Market Research teams to uncover actionable insights that shape product direction and positioning
- Lead cross-functional alignment across Product, Pricing, Marketing, Sales, and Operations teams to successfully bring new products and capabilities to market
- Influence pricing and offer strategies in partnership with Pricing teams to optimize customer adoption, value perception, and business outcomes
- Drive commercialization and go-to-market strategy development, including positioning, messaging, launch planning, channel strategy, and customer-facing communications
- Establish KPIs and performance frameworks to measure product success, customer adoption, and portfolio health, using data-driven insights to continuously optimize strategy
- Also responsible for other duties/projects as assigned by business management as needed
Qualifications
- Bachelor's degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience. Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science.
- 5+ years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines
- Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets
- Strong strategic thinking and analytical capabilities, with the ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives
- Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations
- Experience identifying customer insights and translating them into innovative products, value propositions, and go-to-market strategies
- Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks
- Experience building business cases, opportunity sizing models, and KPI frameworks to support data-driven decision making
- Exceptional communication, storytelling, and executive presentation skills
- Entrepreneurial mindset with a passion for innovation, problem solving, and challenging conventional thinking
- Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with executional excellence
- At least 18 years of age
- Legally authorized to work in the United States
Travel Required (Yes/No): Yes
Base Pay Range: $119,600 - $215,700
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ350020¶dox=1
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out _www.t-mobilebenefits.com_.
Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
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