US E-es Lead, Paid Media Business Planning, One Paid Media

Deloitte Deloitte · Consulting

This role is for a Paid Media Business Planning Lead responsible for planning, building, launching, and optimizing digital campaigns across search, social, and programmatic channels. The role involves working with agency partners and business marketing teams to translate objectives into channel plans, activate campaigns, and deliver performance reports. It requires hands-on execution and optimization in platforms like LinkedIn Campaign Manager and Google Ads.

What you'd actually do

  1. Owning paid media activation from planning through launch and optimization across search, social, and programmatic channels
  2. Partnering with business marketing teams and Brand Strategy to translate go-to-market priorities into audience strategies, key performance indicator targets, channel roles, budget allocation, and flighting plans
  3. Working with the agency partner to develop media briefs, validate recommendations, align on targeting and channel plans, and drive on-time delivery against campaign objectives
  4. Coordinating campaign readiness by supporting build quality assurance, tagging, tracking, governance, and cross-functional alignment across creative, web, marketing technology, measurement, and operations teams
  5. Delivering weekly and monthly performance reporting that includes results versus plan, insights, optimization actions taken, and next-step recommendations

Skills

Required

  • Experience working at Del

Nice to have

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor
  • Ability to meet deadlines
  • Ability to provide clear guidance to others