Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross-functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution-oriented and commercially savvy.
Job Responsibilities:
- Website Ownership - Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.
- **CRO & experimentation leadership – **Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.
- **Insight & analysis – **Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence-based recommendations.
- **Website/experimentation roadmap – **Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.
- **Performance monitoring & reporting – **Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.
- **Cross-functional delivery – **Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.
- **SEO partnership – **Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.
- Compliance focus - Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.
Required Qualifications, Capabilities, and Skills:
- Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).
- Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.
- Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).
- Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).
- Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).
- High attention to detail, strong communication, and a curious, customer-first mindset with commercial judgment.
- Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.