Yield Planner

Comcast Comcast · Media · London, United Kingdom

This role focuses on optimizing ad inventory utilization and revenue for publishers by creating media plans, monitoring performance, and analyzing KPIs using data and business intelligence tools. It requires expertise in programmatic video advertising and strong analytical and communication skills.

What you'd actually do

  1. Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
  2. Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
  3. Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
  4. Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.

Skills

Required

  • Programmatic video landscape understanding
  • Header bidding knowledge
  • SSP mechanics knowledge
  • Advanced Microsoft Excel proficiency (pivot tables, complex formulas, data modeling)
  • Looker experience
  • Strategic mindset
  • Excellent written and verbal communication skills in English
  • Detail-oriented approach

Nice to have

  • Experience with data-backed decision-making
  • Experience with global ad tech challenges