Senior Software Engineer to lead the design and evolution of AI-driven systems for generating, selecting, and optimizing marketing and merchandising assets at scale across Amazon worldwide. The role involves building systems that automatically produce and adapt images, text, and multimodal content, balancing creative flexibility, brand constraints, and performance. It requires end-to-end ownership across model integration, distributed services, and measurement frameworks, with a focus on architectural leadership and mentoring.

This role focuses on building measurement and experimentation frameworks for lifecycle marketing campaigns within Amazon's EU Prime and Marketing Analytics & Science (PRIMAS) team. The scientist will design and execute experiments to measure campaign effectiveness, establish experimental standards, and apply causal inference methods to guide marketing strategy and investment decisions. The role involves working with various marketing channels and platforms, analyzing results, and providing optimization recommendations.