Merck

The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption. The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets. The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution. As the single point of accountability for CRM and SFE across the assigned markets, the role partners closely with commercial teams and key stakeholders. This is a hands-on role requiring expertise in Veeva CRM, Salesforce, Salesforce Marketing Cloud and related systems. The CRM & SFE Specialist acts as the local Subject Matter Expert, performs system configuration and updates, manages tagging and taxonomy, supports omnichannel journey execution, and raises and manages IT service requests on behalf of the business.