辉瑞生物制药+贝博萨产品组+品牌经理/市场经理+上海/北京

Pfizer Pfizer · Pharma · Shanghai, China

Brand Manager/Marketing Manager role at Pfizer focused on developing and executing brand strategies, managing marketing campaigns, building KOL relationships, and overseeing budget and KPI evaluation for pharmaceutical products. This role is within the healthcare domain and is not directly involved in AI/ML development.

What you'd actually do

  1. Develop the brand strategies to ensure business achievement
  2. Lead strategic brand growth initiatives, including executing brand strategies, managing compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
  3. Establish solid KOL relationship and strong endorsement
  4. Lead Cross-functional collaboration – across Field Force, medical etc to get alignment
  5. Lead budget planning and control

Skills

Required

  • Brand Management
  • Marketing Strategy
  • Campaign Development
  • KOL Management
  • Cross-functional Collaboration
  • Budget Management
  • KPI Evaluation

Nice to have

  • Pharmaceutical Marketing
  • Market Research