At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
**Job Function: **
Marketing
**Job Sub Function: **
Product Management
Job Category:
Professional
All Job Posting Locations:
Beijing, China, Shanghai, China
Job Description:
Key Responsibilities
- Develop and execute brand strategies and marketing plans for hematology-oncology products.
- Conduct market analysis and competitive intelligence to identify growth opportunities.
- Work cross-functionally with medical affairs, sales, market access to ensure effective execution.
- Engage with KOLs, academic institutions, and industry experts to strengthen product positioning.
- Support the sales team with training, promotional materials, and marketing tools.
- Monitor market trends and product performance, optimizing strategies as needed.
- Ensure compliance with company policies and industry regulations.
Qualifications & Requirements
- Bachelor’s degree or above in life sciences, pharmacy or medicine.
- At least 5 years of pharmaceutical experience, preferably in hematology-oncology.
- Strong strategic thinking and analytical skills.
- Excellent English and Chinese communication skills.
- Ability to work independently, manage projects, and collaborate across teams.
- Experience in KOL engagement and multi-channel marketing.
- Preferred:
- Prior experience in hematology-oncology marketing or sales/medical affairs in the field，new product launch preferred.
- Established KOL and academic network in hematology-oncology.
- Internal candidates preferred.
**Required Skills: **
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility