DESCRIPTION OF JOB RESPONSIBILITIES
Position Purpose
Develop a compelling access strategy tailored for New Asset to stakeholder interests and needs and leads strategic & tactical planning for market access activities to ensure optimal patient access with appropriate price setting.
- Drive a Local/Regional/Global cross-functional team to develop and implement access strategies for assigned assets.
- Scrutinize the commercialization plan for the assigned asset from pricing &reimbursement perspectives
- Obtain endorsements from TA Leads to implement access strategies.
Support NAA on developing new asset assessments.
Main Responsibilities
Develop and implement access plans for assigned assets, which include scenario-based pricing assumptions with strategic initiatives, secure patient access and identify opportunities for accelerating launch timing.
Investigate and build deep understandings of key stakeholders’ (payers, market access customers) needs and reflect these insights into business/access planning processes via leveraging real-world databases and information in the following areas:
- Epidemiology: Patient dynamics, pathology, genetic background, Diagnosis & treatment guidelines
- Market Environment: Current market size, competitive landscape analysis,
- Physician/Patient/Payer Insights: Unmet medical needs, Burden of Disease/ QOL
- Local/Overseas access environment: Policy, HTA/Reimbursement system
Lead discussions and presentations to senior management to get required funding for launch optimization projects, including HEOR, HTA, RWD based data generation, as well as unbranded campaigns, etc., identified through cross functional discussion.
Work in close alignment and cooperation with a cross-section of colleagues (Global Access & Value, Global Commercial Development, Global Medicine Team, MA, DJ, Business Unit, A&V, P&PA, and BAI) through JMT/JVT/JAT.
Participate in JDC/J-PRC for portfolio entry, Global DP3 and Japan buy-up etc. through asset assessment in related TA as required.
Develop and include value claims for the brand at NDA to support optimal access.
Support NAA on developing reasonably accurate Long-rage revenue/expense/demand forecast for Pfizer pipeline assets and BD projects until 18 months prior to approval.
Support NAA on developing data, insights and recommendations for Strategic Plans that include strategies, tactics, and programs to maximize the long-term potential of development compounds, and obtain senior management endorsement.
SKILL SET
Key Strategic Capabilities:
Solid understanding of health policy and health system dynamics, access, pricing & reimbursement system and basic knowledge on HEOR/HTA/CEA
Strong English skills to communicate with global SHs and input and negotiate Japan needs
Excellent communication skills to interact with external/internal executive-level stakeholders
Knowledge of secondary data and publicly available market data, and strong analytical skills
Desired Knowledge/Experience:
- Marketing experience in Pharma and/or other industries
- New product planning & analysis, database/Market analysis
Key Competencies:
- Innovative and creative strategic thinking
- Project management & time management skills
- Teamwork /networking & interpersonal skills, and negotiation skill
- Acts decisively and being adaptable
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Market Access