Account Based Marketing Manager

PagerDuty PagerDuty · Enterprise · Atlanta, GA · Marketing

PagerDuty is seeking an Account-Based Marketing Manager to implement targeted campaigns and tactics to drive pipeline growth from key accounts. This role requires a data-driven approach, collaboration with Sales and Marketing, and experience managing B2B SaaS ABM campaigns.

What you'd actually do

  1. Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
  2. Autonomously develop and execute targeted, multi-channel ABM programs for key accounts.
  3. Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
  4. Own, track, and measure program results, delivering insights to stakeholders across the business.
  5. Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally.

Skills

Required

  • 7+ years of previous B2B marketing or other relevant experience
  • 5+ years of experience in account-based marketing at a global-sized B2B SaaS company
  • Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel

Nice to have

  • CRM/marketing automation background, preferably Salesforce and Marketo
  • ABM tool experience - Demandbase preferred
  • Hands-on experience executing across web, email, and digital marketing channels
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Team player with the ability to work collaboratively and autonomously

What the JD emphasized

  • data-driven approach
  • proven track record of managing and scaling integrated B2B SaaS ABM campaigns
  • data-driven insights
  • data-driven programs
  • quantitative and analytical skills