Account Based Marketing Manager

Snowflake Snowflake · Data AI · Paris, France · Marketing

Snowflake is seeking an Account Based Marketing Manager to plan and execute marketing programs for the French market, targeting strategic named accounts with 1tofew and 1to1 campaigns. The role involves managing multi-touch, multi-channel marketing programs to support pipeline and revenue goals, aligning with the sales organization, and optimizing performance. Success requires a strong background in sales, field marketing, or demand generation, with experience in B2B marketing program development.

What you'd actually do

  1. You will work closely with sales, field marketing, partner marketing and sales development teams to craft high-impact programs that include:
  2. Tailored messaging by account and target audience
  3. Targeted advertising, paid social and contact discovery
  4. Multi-threaded custom digital landing pages
  5. Account-specific research, events, prospecting and follow up in coordination with cross-functional teams

Skills

Required

  • 6+ years of prior marketing experience including 1:1 or 1toFew account based marketing tactics to enterprise accounts
  • Experience with digital or social advertising
  • Experience using Salesforce, Adobe Experience Manager, Linkedin Campaign Manager, Demandbase, or equivalent tools
  • Maniacal attention to detail, strong project management and time management skills
  • Experience in evolving marketing programs based on performance data, ground level feedback from sales and understanding of the business
  • Cross-functional experience with integrated marketing programs across partner marketing, field marketing, and sales development orgs.
  • Ability to work successfully in an ever-changing environment with competing priorities
  • Fluency in French language - written & spoken

Nice to have

  • The experience and passion to think creatively and generate ideas on how to build robust ABM campaigns.