Account Executive, Market Retail

Comcast Comcast · Media · Towson, MD

Account Executive responsible for developing, servicing, and maintaining a base of local clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within an assigned sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas.

What you'd actually do

  1. Analyzes, develops and presents market research and advertising proposals to support client activities and products.
  2. Assists in developing marketing activities to generate local ad sales revenue.
  3. Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
  4. Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
  5. Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.

Skills

Required

  • Advertising
  • Communication
  • Marketing
  • Sales
  • Sales Calls