The Data and Measurement team is responsible for data innovation and privacy, securing the future of Google’s customers and agencies in a changing ecosystem by leveraging marketing technology.
As the Data and Measurement team's Account Manager, you will design creative solutions to customers challenges and business objectives. You will be part of a team that helps clients activate data, drive insights, and support marketing investment to ensure delivery.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Manage a portfolio of enterprise clients in Central Europe, advising and supporting them on measurement solutions to ensure optimal media performance.
- Activate and scale adoption strategies for first-party data projects, helping customers collect, segment, and integrate data while leveraging the power of Google AI.
- Lead digital transformation projects, guiding clients to improve their digital marketing outcomes through first-party data integration and advanced techniques like machine learning for customer behavior prediction.
- Advise on technical solutions, including data collection (e.g., Google Analytics and tag management), cloud-based customer data management (e.g., Google Cloud, Ads Data Hub, and BigQuery), and data activation in advertising platforms (e.g., SA360, DV360, Google Ads, and their APIs).
Qualifications
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in sales, digital marketing, product, or digital analytics roles.
- Ability to communicate in English and German fluently to support client relationship management in this region.
Preferred qualifications:
- Experience in an external-facing customer interaction role, customer support, sales, business development, or relationship development.
- Experience in data management or its integration into media buys with the ability to translate business objectives into technical solutions and vice versa.
- Knowledge of value proposition and core capabilities for Google Analytics and of Google advertising solutions, including Google Ads and the Google Marketing Platform.
- Knowledge of the local internet industry, cultural landscape, and current marketplace trends in Germany.
- Excellent communication skills.