Account Manager, Roundel - Search & Performance

Target Target · Retail · Minneapolis, MN

This role is for an Account Manager at Target's media business, Roundel. The focus is on developing multi-channel, integrated marketing approaches for clients, managing client relationships, and delivering effective media plans. It involves strategic planning, proposal authorship, consulting with internal partners, presenting recommendations, staying updated on industry trends, and collaborating with cross-functional teams. The role requires experience in digital media planning and marketing, familiarity with ad serving platforms, and strong analytical and communication skills.

What you'd actually do

  1. You are the key client contact for high-level annual planning to program level strategies, delivering highly-integrated and effective media plans for Roundel’s top accounts;
  2. You will own authorship and inputs for client campaign proposals including building audience strategies, media mix allocations, and creative and media strategies that are aligned to clients’ priorities and rooted in insights and historical media performance;
  3. You will consult with internal partners to understand category trends and marketing needs;
  4. You will attend client meetings and present strategic recommendations based on your client’s key objectives including compelling and effective guidance on specific media tactics;
  5. You will stay up to date on industry trends both in the retail and digital advertising landscape, looking for opportunities and tests to bring to your client to further elevate the level of service;

Skills

Required

  • Bachelor’s degree
  • Minimum 3+ years of proven digital media planning, marketing, or equivalent experience
  • Strong understanding and experience within Digital Marketing and Media; knowledge of ad serving, ad networks, and overall landscape is required
  • Hands on experience with media planning systems and tools such as Operative One, DCM, DFP or a similar ad serving platform
  • Outstanding attention to detail, organizational, and analytical skills; ability to multi-task and drive results within a rapidly changing and ambiguous environment
  • Superior time management and multitasking to handle multiple concurrent projects and campaigns
  • Ability to articulate and defend creative & media direction to internal and external stakeholders
  • Exceptional understanding of the full media planning process—from strategy and plan development to execution

Nice to have

  • Passion for uncovering new media opportunities to drive incremental business
  • Demonstrated ability to build partnerships and maximize relationships with both internally and externally

What the JD emphasized

  • drive business results for our clients
  • drive business growth for our clients
  • drive a key growth initiative for Target