Activation Gtm Director (cloud & Ai)

Microsoft Microsoft · Big Tech · Seoul, Seoul, South Korea · Field Product Marketing

This role is for an Activation GTM Director for Cloud & AI in Korea, focusing on accelerating revenue growth and driving operational excellence. The director will partner with various stakeholders to deepen partnerships, lead end-to-end solution play field activation, and act as a thought leader for Cloud & AI in the region. Responsibilities include developing growth strategies, activating sales, driving demand generation, advocating for Azure and CAIP solutions, managing consumption commitments, and ensuring operational excellence. The role requires extensive experience in marketing strategy, business planning, or sales enablement.

What you'd actually do

  1. In partnership with the Activation GTM Leader, oversee the execution of Cloud & AI Platforms (CAIP) solution plays in Korea to enhance Azure consumption revenue performance with Solution Play GTM teams and Activation GTM teams. Responsible for new pipeline creation, addressing pipeline gaps by Operating Units/sales segment, and implementing global strategies relevantly for Korea, including FY26 CAIP program performance.
  2. In partnership with the Activation GTM Leader, lead end-to-end solution play field activation to win customers across the CAIP solution plays including cross-Commercial Solution Area plays such as Agentic. Resolve blockers and influence strategic improvements through field feedback loops. Partner closely with the Solution Play GTM teams to deliver field readiness and skilling as well as capture and share insights on customer wins/losses, compete trends, and partner feedback.
  3. In partnership with the Activation GTM Leader, align and orchestrate the execution of CAIP marketing plan with Integrated Marketing Managers (IMM), Solution Play GTM teams and Partner roles. Push for signal conversion to create pipe and ensure successful customer targeting events. Provide content input and shape agendas to amplify CAIP priorities.
  4. Act as a strong Azure and CAIP solutions advocate by demonstrating thought leadership externally with customers and partners, and internally with Corp. Champion local needs and insights to shape global product strategy, roadmap, and readiness through structured feedback loops. Understand industry trends, challenges, and regulatory requirements.
  5. Steward Consumption Commitment by advancing acquisition strategy, expanding the scope of workloads in the customer contracts, accelerating Azure consumption revenue via Unified Support offering, expanding Unified accounts and driving data-driven optimization. Partner strongly with Activation GTM Leader to drive improvement in Consumption Commitment penetration significantly.

Skills

Required

  • 10+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience

Nice to have

  • 10+ years experience in managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization