Meta's Reality Labs is seeking an experienced Affiliate Marketing Manager to scale and optimize the Reality Labs Affiliate Program, owning a significant portion of the program end-to-end (scope determined by business priorities and candidate strengths). This role operates with high autonomy: setting strategy for their scope, leading cross-functional execution, strengthening operational and measurement foundations, and delivering step-change performance impact. The ideal candidate combines deep affiliate expertise with demonstrated stakeholder influence and a rigorous test-and-learn approach.
Responsibilities
Our strategy and execution for a major affiliate program segment (partners, regions, products, or affiliate marketing), including performance outcomes and operational rigor Develop partner growth plans: onboarding strategy, activation levers, promotional calendars, and ongoing optimization for incremental sales Lead agency management for your scope: define work streams and success metrics, run business reviews, ensure the quality and timeliness of deliverables, and drive accountability to performance goals Drive operational improvements to scale the program (process, tooling, workflows, tracking hygiene, feed quality, partner enablement playbooks) Establish KPIs for your scope; deliver executive-ready reporting and recommendations that influence the broader program direction Lead an experimentation roadmap in partnership with Marketing Data Science (commission strategy, incentives, segmentation, placements, creator mechanics) and scale winning approaches Partner deeply with Product and Engineering (and Marketing, Analytics, and MarTech) to improve attribution fidelity, tracking implementation, feed systems, on-site conversion levers, and technical capabilities needed for affiliate scale Coordinate with Finance/Procurement/Legal to support compliant, scalable partner operations, contract workflows, and payment accuracy Influence broader affiliate program direction through playbooks, best practices, and mentoring (without direct people management)
Qualifications
6+ years of experience in affiliate marketing, partnerships, performance marketing, or related growth roles Demonstrated experience in managing agencies and/or external vendors to achieve performance outcomes Demonstrated ability to lead cross-functional initiatives and operate effectively in an ambiguous environment Experience analyzing program performance data to inform strategy and presenting recommendations to cross-functional stakeholders Experience managing affiliate networks and publisher relationships, including contract negotiation, commission modeling, and partner development. Experience with growth program advanced optimization techniques with a focus on affiliate levers (commission strategy, incentives, segmentation, promotion planning) Experience with global programs and regional compliance considerations Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience in consumer electronics/consumer tech, retail/e-commerce, entertainment, or similarly competitive industry landscapes Experience applying experimentation discipline and familiarity with incremental methods Experience improving measurement foundations in partnership with technical teams (product, engineering, martech, analytics)