AI Creative Designer, Email

Hightouch Hightouch · Data AI · Remote · AI

The AI Creative Designer will be responsible for translating brand guidelines into agentic workflows that produce on-brand email and lifecycle creative for enterprise customers. This role involves collaborating with customers, driving performance through A/B testing, and shaping the product based on creative insights.

What you'd actually do

  1. Lead creative on enterprise engagements. Partner directly with our customers' lifecycle and marketing teams to accelerate the adoption of our Agentic Marketing Platform through on-brand email systems that deliver immediate impact. Understand each brand's identity, engagement goals, and constraints. Build the agentic workflows, prompts, reference libraries, and guardrails that produce work the brand is proud to send.
  2. Set the creative bar. When a customer asks "can your platform make an email that looks like _this_," you're the person who makes it look like that. You'll produce the creative work that turns curiosity into conviction and proves what's possible.
  3. Drive performance, not just aesthetics. Partner with customers on A/B tests, iterate on creative based on results, and build the playbook for what drives opens, clicks, and conversions, and reliably lands in the inbox, when AI is in the loop.
  4. Shape the product. As the creative voice closest to product and engineering, you'll spot friction, refine workflows, and help shape model behavior to directly influence what we build next!
  5. Define the playbook. Document patterns that work, share them with the team, and build the body of knowledge that lets us scale taste across every customer we onboard.

Skills

Required

  • Portfolio demonstrating lifecycle programs, email campaigns, and product launches, ideally with AI integration.
  • Extensive experience designing emails across various lifecycle programs (onboarding, nurture, retention, win-back).
  • Proficiency in testing and integrating the latest image and generative AI models.
  • Experience working directly with sophisticated marketing teams and navigating brand reviews, legal, and approval processes.
  • Understanding of lifecycle marketing principles and ability to balance creative standards with performance targets.
  • Strong aesthetic sense and ability to articulate the reasoning behind design choices.

Nice to have

  • Comfortable getting into the code and build of an email.

What the JD emphasized

  • portfolio link
  • Deep email design experience
  • Deep AI fluency
  • Enterprise client instincts
  • Lifecycle marketing literacy
  • Taste

Other signals

  • Agentic Marketing Platform
  • enterprise marketers
  • AI-generated emails
  • on-brand email systems
  • agentic workflows