Are you ready to shape the future of marketing through artificial intelligence and modern data architecture? Join us as a Marketing Transformation Lead for Home Lending and play a pivotal role in building agile, data-driven marketing operations. You’ll collaborate with cross-functional teams to deliver innovative solutions, drive campaign automation, and support our vision for advanced marketing capabilities. We value strategic, tech-savvy leaders who thrive in dynamic environments and are committed to excellence.
As a Marketing Transformation Lead – Home Lending, AI & Data Foundation in our Marketing team, you will drive the advancement of marketing capabilities through AI and modern data architecture. You will build foundational data systems, implement AI-driven campaign execution ecosystems, and collaborate with Marketing, Product, Technology, and Data & Analytics teams to deliver agile, data-driven marketing operations.
Job Responsibilities
- Develop and execute roadmaps for marketing campaign operational data products
- Lead the implementation of AI-ready data architecture to support campaign business processes and automated workflows
- Partner with Data & Analytics teams to establish unified customer data platforms aggregating operational, audience, and performance data
- Support the delivery of integrated workflow orchestration connecting legacy and AI-enabled systems
- Lead the implementation of AI agents for campaign automation and optimization
- Drive transformation of content development and asset management leveraging advanced marketing technologies
- Collaborate with Marketing, Product, Technology, and Data & Analytics teams on platform development and integration
- Support marketing data and technology governance initiatives, ensuring compliance and risk management
- Drive stakeholder alignment on transformation priorities and resource allocation
Required Qualifications, Capabilities, and Skills
- Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
- Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations
- Hands-on expertise with AI/ML, agentic workflows, and marketing automation
- Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams
- Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups
Preferred Qualifications, Capabilities, and Skills
- Experience with Martech platforms
- Knowledge of marketing regulations and compliance requirements in financial services or other regulated industries
- Experience with Agile/Scrum methodologies and product management frameworks
- Master’s degree or MBA in Information Systems, Data Science, or a related technical field
- Experience working in multinational organizations
- Commitment to accuracy and compliance
- Proven ability to drive process improvements