Shape the Future of Marketing with AI-Driven Experience Design
Contribute to innovative experience design, blending user needs with business goals in the dynamic environment of financial services. As an AI Experience Designer, Senior Associate in Marketing, you will play a pivotal role in shaping the user experience of our AI-driven products and services by leveraging your advanced knowledge of experience design principles. Collaborating with cross-functional teams, create innovative, inclusive, and accessible solutions that cater to a diverse range of users. As a core contributor, align user needs with business goals. Your impact will be significant in the design, architecture, and functionality of our products, ensuring a seamless and enjoyable experience for our employees and customers.
Key Responsibilities
- Design and develop elegant, consistent solutions for complex interaction problems across web and conversational platforms while adhering to industry best practices.
- Apply advanced knowledge of information architecture, storyboarding, and prototyping to enhance navigation, findability, and overall user satisfaction.
- Lead and execute end-to-end design initiatives, including service flows, wireframes, and agentic (AI-driven) experiences.
- Collaborate with engineering and AI teams to prototype and validate conversational flows for chatbots, voice assistants, and agentic systems.
- Incorporate inclusive design principles and accessibility guidelines to ensure products and services cater to a diverse range of users.
- Conduct data-driven analyses, interpret complex data, and transform insights into actionable design decisions.
- Assist in the analysis of market trends, user research studies, and user behavior analyses to inform design decisions and contribute to the team’s strategic thinking.
- Articulate design rationale through compelling storytelling, documentation, and presentations.
Required Qualifications
- 3+ years in a user experience design or equivalent role dedicated to improving experiences with digital products and services.
- Demonstrated experience designing and optimizing user experiences across multiple platforms, including web and conversational AI.
- Proven ability to create visual representations of user journeys (e.g., storyboarding, wireframes, prototypes).
- Experience with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).
- Advanced technical literacy, including understanding of client-side technologies, APIs, microservices, and large language model-powered systems (e.g., MCP, Agents, RAG).
- Previous experience interpreting complex data and transforming it into actionable insights for informed decision-making.
- Proficient understanding of inclusive design principles, accessibility guidelines, and assistive technologies, with a history of creating accessible and inclusive digital experiences.
- Experience working with and testing user-facing AI/ML applications and workflows.
Preferred Qualifications
- Experience designing agentic systems, including prompt writing and persona development.
- Familiarity with tools such as Voiceflow, Lucidchart, Amazon Lex, Google Dialogflow, Nuance Mix, Audacity, or similar.
- Experience with prompt/context engineering and agentic AI.
- Familiarity with Jira and Agile development processes.