The Line of Business (LOB) Lead serves as the primary strategic liaison between the Models, Quantum, and Silicon (MQS, formerly known as AGI) Talent Acquisition leadership team and the Global Amazon Employer Brand and Recruitment Marketing (AIM) organization. This high-visibility global role focuses on conversion optimization—translating the awareness and positive perception built by the AI Talent Perception & Influence Manager into qualified applicants and successful hires for MQS's most critical AI, ML, and Science roles. Working closely with the AI Talent Perception & Influence Manager, the LOB Lead ensures that strong employer perception converts into hiring outcomes. While the Perception & Influence Manager shapes how the world's AI talent community perceives Amazon as an employer, this role bridges strategy to execution—combining strategic partnership, data-driven campaign execution, and operational excellence to deliver measurable results against MQS's most challenging hiring goals. The LOB Lead owns defining the global marketing strategy and priorities for MQS and works with regional leads to translate these priorities into concrete plans and implementation that drive the hiring outcomes needed. MQS represents some of Amazon's most strategic and challenging hiring needs in artificial intelligence and machine learning. In this role, you'll play a critical part in converting awareness and positive perception into actual hires—directly impacting Amazon's ability to attract and hire the AI talent needed to innovate and lead in the AI space. Through partnership with the AI Talent Perception & Influence Manager and regional marketing leads, you'll build an end-to-end talent marketing engine that positions Amazon as the top choice for AI talent and delivers the hiring results to prove it.
Key job responsibilities • Strategic Partnership & Client Relationship Management o Act as the single point of contact and trusted advisor for assigned MQS Talent Acquisition leadership, building strong relationships with recruiting leaders from Senior Managers through Directors and VPs and own all planning workstreams for MQS marketing. o Serve as the "face" of the marketing organization to TA partners, ensuring alignment between marketing capabilities and hiring priorities. Engage and connect the relevant Talent marketing team members with TA stakeholders when necessary to ensure efficiency o Partner closely with the AI Talent Perception & Influence Manager to leverage awareness campaigns and positive brand perception for conversion-focused initiatives o Establish and maintain regular rhythm of business cadence including weekly syncs , monthly business reviews (MBRs), and quarterly business reviews (QBRs) o Translate complex recruiting challenges into actionable marketing strategies that drive consideration and conversion • Data-Driven Planning & Prioritization o Implement mechanisms to gather comprehensive inputs about TA hiring needs o Analyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact o Develop and validate hiring priorities with LOB TA leaders (PMO and leadership) to ensure strategic alignment o Build detailed annual and quarterly roadmaps with built-in flexibility for business shifts and emerging priorities • Campaign Strategy & Execution (Conversion Focus) o Partner with in-house talent marketing teams across regions (NA, LATAM, EMEA, APAC and India) and agency partners to deliver the hiring priorities o Develop and execute conversion-focused recruitment marketing campaigns that move candidates from awareness to quality application and onsite inclined o Leverage awareness content and earned media from the AI Talent Perception & Influence Manager's initiatives, amplifying it through conversion-optimized channels o Develop comprehensive campaign briefs, manage project timelines, and provide clear feedback to partner team to ensure most effective efforts o Monitor and continuously optimize campaign performance against conversion metrics: application volume, application quality, interview-to-offer ratios, offer acceptance rates o Ensure all campaigns align with hiring priorities while maintaining consistency with Amazon's AI employer brand narrative • Ad-Hoc Request Management & Capacity Planning: Serve as the single point of entry for all TA-requested marketing support for urgent, strategic, or time-sensitive opportunities • Cross-Functional Collaboration: o Partner with the AI Talent Perception & Influence Manager to ensure seamless handoff from awareness to conversion o Collaborate with regional talent marketing teams to ensure consistent execution across geographies o Work with agency partners across creative services, performance marketing, and journey orchestration to deliver integrated campaigns o Coordinate with TA teams on recruiter enablement, ensuring marketing resources support effective candidate engagement • Financial & Project Management: o Deliver regular progress reports to TA leadership tracking advancement toward priority hiring goals o Provide weekly insights to marketing teams about hiring priorities, campaign performance, and optimization opportunities
About the team Amazon’s Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon’s diverse business segments. We operate at the intersection of marketing innovation and talent acquisition—leveraging data-driven insights, emerging social strategies, and integrated campaigns to build Amazon’s employer brand at scale.
The Talent Marketing team with AIM, works at the forefront of storytelling, technology, and employer marketing to transform how we connect with potential talent across Amazon. We combine the creativity of a marketing agency with the strategic rigor of a global business—partnering closely with internal teams including Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, and Paid Marketing Services to bring campaigns to life.
If you are passionate about marketing, thrive in ambiguity, and want to shape how we attract and influence talent at Amazon—this is the team for you.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to senior leadership
- Experience in developing and managing acquisition marketing or channel programs
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with managing and engaging with AI specialized talent
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually