AI Transformation Owner, Marketing

GitLab GitLab · Enterprise · Canada +3 · Remote · Digital Marketing

This role focuses on defining and implementing AI strategy within a specific business function, acting as a product manager for the organization's way of working. The individual will identify opportunities for AI to improve workflows, manage the AI request intake, prioritize AI initiatives, and drive adoption. They will build AI agents using no-code/low-code tools, author skills files, configure tools, and own the performance and evaluation of these agents, partnering closely with an AI Engineer.

What you'd actually do

  1. Own your function's AI strategy, aligned with your Executive Sponsor and business priorities. Understand which metrics matter to the org, identify what will move the needle, define how you'll measure impact, and track progress over time.
  2. Map how work flows across your function end-to-end, including the handoffs upstream and downstream to other orgs. Identify where the real constraints are, not just the ones your team can see. Focus on the 100x problems: where could leveraging AI in a workflow let your org execute it orders of magnitude faster, or at 100x more volume than before?
  3. Manage intake of AI requests, ideas, and pain points from across the function, including via your Champion network. Ensure every team member has a clear route to surface what they need, rather than building independently.
  4. Prioritise strategically against business outcomes and executive guidance. Hold the line on priorities - we cannot change direction every two weeks - and ensure the AI Engineer's time is spent on the highest-impact work.
  5. Build AI agents using no-code and low-code platforms (e.g. Glean, Workato, similar tools). Go from idea to working prototype without waiting for engineering.

Skills

Required

  • AI strategy development
  • AI agent building (no-code/low-code)
  • Workflow mapping and analysis
  • Prioritization and strategic planning
  • Change management and adoption
  • Stakeholder management
  • Metrics and impact measurement

Nice to have

  • Experience with specific no-code/low-code AI platforms (Glean, Workato)
  • Understanding of AI Engineer's role and collaboration
  • Building and managing community networks (Champions)

What the JD emphasized

  • AI strategy
  • AI agents
  • no-code and low-code platforms
  • adoption and change management
  • Champion network

Other signals

  • AI strategy
  • AI agents
  • no-code/low-code platforms
  • adoption and change management