Alternance Assistant(e) Chef De Projet Digital H/f

Merck Merck · Pharma · Ile-de-France, France

This is an internship role for a Digital Project Management Assistant at Merck, focusing on the development, launch, and maintenance of digital services for healthcare professionals. Responsibilities include SEO optimization, conversion rate optimization (CRO), data analysis for site hygiene, operational management of digital services, and testing/quality assurance. The role involves collaborating with various cross-functional teams.

What you'd actually do

  1. Contribute to the optimization of natural referencing of the site by identifying and monitoring technical SEO levers (structure, performance, indexing) in conjunction with technical teams, content teams and using market analysis tools.
  2. Participate in the alignment and application of conversion rate optimization (CRO) standards to optimize user journeys, improve conversion rates and ensure consistency of best practices across all digital services.
  3. Monitor KPIs (engagement, adoption, conversion rate, incidents), propose and implement improvement actions.
  4. Ensure daily monitoring of incidents, evolution requests and corrective maintenance.
  5. Write and execute test plans (functional tests, UAT) and verify compliance with requirements.

Skills

Required

  • Basic knowledge of website management (user stories, backlog, roadmap)
  • Proficiency in office tools
  • Analytical skills: ability to exploit data to formulate recommendations

Nice to have

  • Experience with Agile management tools (Jira, Workfront)
  • Experience with Analytics (Google Analytics/GA4)
  • Experience with prototyping tools (Figma, Mural)