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Job Summary
The Analyst 4 – Outbound Telemarketing & Campaign Operations role is a senior level individual contributor responsible for driving executional excellence across enterprise outbound telemarketing campaigns via ACC (Adobe Campaign). This role ensures on time, accurate, and scalable execution of prospect and customer contact lists across segments, platforms, and channels. The Analyst 4 partners closely with Campaign Management, Data Analytics, Vendors, and Cross Functional stakeholders to improve operational efficiency, enable data driven decisioning, and deliver a unified end to end customer journey.
Job Description
Key Responsibilities
Outbound Telemarketing Executional Excellence
Execute and manage enterprise direct response outbound contact list via ACC, ensuring on‑time delivery, accuracy, and optimization across customer segments, platforms, and channels.
Lead execution of recurring prospect and customer campaigns, including:
- XLR8 Recent Move
- XM Add Line
- Winback
- Localizer
- Promo Roll
Support and execute monthly Business‑as‑Usual (BAU) prospect and customer campaigns (non‑XLR8 and non‑Network Expansion).
Execute one-off prospect and customer campaigns to address evolving business needs and strategic initiatives.
Operational Efficiency & Workflow Optimization
- Drive operational efficiencies within outbound platforms and through streamlined variable data alignment.
- Support rebuild and optimization of OTM workflows leveraging Profile 2.0 data to ensure accurate targeting and operational scalability.
- Enable holistic alignment of workflow journeys, contributing to a unified and consistent customer experience across campaigns.
- Collaborate with Campaign Management to develop and maintain campaign tracking templates for delivery counts and execution monitoring.
- Partner closely with vendors and internal execution teams to ensure seamless, end-to-end campaign execution.
- Own maintenance of the outbound contact plans, ensuring target criteria are current, accurate, and clearly documented.
- Update, align, and validate standard exclusions to ensure consistency, compliance, and targeting accuracy.
Data & Platform Enablement
- Serve as a strong advocate for enterprise data needs, holding stakeholders accountable for the development, quality, and evolution of data across key platforms.
- Ensure adherence to data privacy, governance, and compliance policies across all inbound and outbound data transfers.
- Identify, document, and escalate data issues within ACC that may impact campaign execution or performance.
- Support Adobe platform migration efforts (v7 to v8), including implementation of new profiles and modeling enhancements.
- Partner with Court and vendor teams to align segmentation logic, data requirements, and reporting outputs.
Decisioning Through Data & Insights
- Integrate analytic performance views into the campaign planning process to enable proactive, data‑driven decision making.
- Inform segmentation strategy and improve connect performance through profiling, mining, and evaluation of new segmentation approaches and datasets.
- Translate complex data and performance insights into clear, actionable narratives through effective data storytelling.
Cross‑Functional Partnerships
- Build and strengthen relationships with EBI, HQ, and Division cross‑functional partners to ensure alignment on strategic priorities.
- Support testing, experimentation, and continuous improvement efforts by aligning execution with enterprise and divisional priorities.
Core Skills & Experience
Core Skills
- Outbound Campaign Execution: Proven ability to execute enterprise‑scale outbound telemarketing and direct response campaigns with high accuracy, timeliness, and attention to targeting detail.
- Operational Excellence: Strong skills in workflow optimization, variable data alignment, and execution process efficiency across multiple platforms.
- Data Fluency: Ability to work confidently with large datasets, segmentation logic, exclusions, and profile‑based targeting to support accurate and compliant campaign execution.
- Analytical Thinking: Strong capability to integrate campaign performance insights into planning and execution, using data to inform segmentation strategy and drive optimization.
- Data Storytelling: Ability to translate complex performance data into clear, actionable insights for cross‑functional stakeholders.
- Platform Expertise: Experience working with enterprise marketing platforms (e.g., Adobe, ACC, OTM) and supporting platform migrations or enhancements.
- Vendor & Partner Management: Effective communication and coordination with external vendors and internal execution partners to ensure seamless delivery.
- Attention to Detail: High degree of precision in maintaining contact plans, validating exclusions, and ensuring compliance with targeting and data standards.
Experience & Qualifications
- 5+ years of experience in campaign operations, outbound marketing execution, telemarketing, or a related analytics or operations role.
- Hands‑on experience executing recurring, BAU, and one‑off prospect and customer campaigns at scale.
- Demonstrated experience supporting data‑driven segmentation, profiling, and performance optimization initiatives.
- Experience working with enterprise data privacy, governance, and compliance standards.
- Proven ability to identify, escalate, and help resolve data or execution issues impacting campaign delivery.
- Strong collaboration experience working with Campaign Management, Analytics, Data, Vendors, and Cross‑Functional teams (e.g., EBI, HQ, Divisions).
- Ability to operate independently, manage multiple initiatives simultaneously, and influence outcomes without direct authority.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Adobe Campaign Classic, Analytical Analysis, Collaboration, Communication, Customer Experience (CX)
Compensation
This job can be performed in Denver Campus with a Pay Range of $83,231.98 - $137,332.76
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
7-10 Years
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.